リリーブラウン

Lily Brown is a women's fashion brand operated by Mash Holdings, with a boutique on the first floor of LUMINE EST Shinjuku. The brand sits within the same group as Snidel and Gelato Pique, and it has carved out a niche for vintage-inspired womenswear aimed at women in their twenties and thirties. The Shinjuku store was renovated and relaunched as a flagship-style boutique. The brand's concept, "Vintage Feature Dress", translates the craftsmanship and distinctive details of vintage clothing into contemporary, wearable pieces. Collections include dresses, blouses, tailored coats and accessories, often featuring bold prints, embroidery and retro silhouettes. The LUMINE EST store also carries selected genuine vintage items from high-end brands, a feature that distinguishes it from standard brand boutiques and attracts collectors of one-off pieces. LUMINE EST Shinjuku operates from 11:00am to 9:00pm on weekdays and from 10:30am to 9:00pm on weekends and public holidays. The store's location directly above JR Shinjuku Station makes it easy to reach, and tax-free shopping is available for overseas visitors. The LUMINE card offers a ten percent discount during promotional periods, and the store accepts reservations for popular items through the brand's online shop.

マッシュホールディングスのウィメンズファッションブランド。ルミネエスト新宿1階。ヴィンテージ風のリアルクローズで知られる。