STUDIOUS MENS 新宿

STUDIOUS MENS is the menswear flagship of the STUDIOUS select shop group, operated by TOKYO BASE and located on the 5th floor of Lumine Est Shinjuku, directly connected to JR Shinjuku Station. The brand was founded with the concept "From JAPAN to THE WORLD" and stocks exclusively Japanese Tokyo-based labels, setting it apart from the international brands that dominate most Shinjuku department floors. The store was expanded and refurbished in April 2023 to widen its floor space and add a dedicated CULLNI booth. The shop carries a curated mix of contemporary menswear spanning tailored jackets, knitwear, denim and accessories, all from domestic designers with a modern, mode-leaning sensibility. Alongside the main STUDIOUS line, the space showcases sub-brands including CULLNI and the bespoke BESPOKE TOKYO suiting project aimed at urban businessmen. The styling is understated and wearable, favouring clean silhouettes and quality fabrics over loud branding, which appeals to shoppers building a considered wardrobe. Weekday hours are 11:00 to 21:00, with weekends and holidays opening earlier at 10:30. Being inside Lumine Est means the shop is reachable without stepping outside, an advantage during rainy Tokyo days. The store also offers tax-free shopping for overseas visitors, making it a practical stop for tourists wanting to take home Japanese-designed clothing.

ルミネエスト新宿5階の東京発メンズウェアセレクトショップ。日本のデザイナーズブランドを中心に展開。