フェアリーケーキフェア at LUMINE Shinjuku 1

Fairycake Fair is a bakery specialising in cupcakes and biscuits, located on the B2F of Lumine 1 Shinjuku, baking fresh daily since opening in September 2023.

Fairycake Fair is a cupcake and biscuit bakery on the basement second floor of Lumine 1, the shopping complex adjoining JR Shinjuku Station. The shop opened in September 2023 as the brand's second Tokyo location, following its success at Gransta Tokyo inside the station.
The bakery focuses on small-batch cupcakes and crisp biscuits, baked fresh each day in the store. The range includes classic vanilla and chocolate cupcakes alongside seasonal flavours, plus an array of biscuits that make popular gifts and souvenirs. The shop also runs periodic scone fairs and limited-edition collaborations tied to Japanese seasonal events.
Trading hours run from 10:00 to 21:00 daily, aligning with the Lumine complex's schedule. Because the shop sits on the B2F food floor, it is an easy stop for commuters picking up a sweet treat on the way home or for visitors seeking an edible souvenir of their Shinjuku trip.