
Premium Mario Gelateria at Go Shinjuku
Location: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−14−1 伊勢丹新宿店 B1F
Shinjuku, Tokyo
Premium Mario Gelateria Shinjuku Isetan is an artisanal Italian gelato counter on the B1F of Isetan Shinjuku, serving handmade gelato with weekly rotating seasonal flavours.
Premium Mario Gelateria Shinjuku Isetan is an artisanal Italian gelato counter on the B1F of Isetan Shinjuku, serving handmade gelato with weekly rotating seasonal flavours.
Premium Mario Gelateria Shinjuku Isetan is located on the basement first floor of the Isetan Shinjuku main building at 3-14-1 Shinjuku, within the food hall of one of Tokyo's most prestigious department stores. The counter is a short walk from Shinjuku Sanchome Station and JR Shinjuku Station, making it a convenient dessert stop for shoppers and commuters in the Shinjuku Sanchome area.The gelateria produces handmade Italian gelato using traditional methods and the freshest fruit and seasonal ingredients, with a focus on flavours that are not overly sweet or heavy. The Isetan branch is described as the flagship location of the Mario Gelateria brand and introduces a new limited-edition flavour each week alongside its popular standard varieties, which has earned it a reputation as one of the best gelato counters in a Tokyo department store.
Opening hours follow the Isetan department store schedule, typically running from 10am to 8pm, and the store observes the same irregular closing day as the main building. Because it is a takeaway counter within the food hall, there is no seating, so the gelato is best enjoyed immediately or while strolling through the store, and weekday mornings offer the quietest experience with the fullest selection.
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Photo Gallery

Premium Mario Gelateria

Gelato Shop Interior Display
Interior view of a gelato shop featuring a glass display case filled with various flavors of gelato, including yellow, red, and green varieties. The counter is lined with wooden panels and illuminated by warm lighting. In the background, there are hanging pendant lights, a menu board on the wall, and stacks of cups ready for use.

Gelato Cup with Wafers
A cup of gelato featuring three scoops (green, beige with nuts, pink) topped with two waffle cookies and a black straw, placed on a white surface.

Gelato Display Case
A glass display case filled with various flavors of gelato, each labeled with a small card. The background shows an orange wall and some kitchen equipment.

Matcha and Mint Ice Cream with Fanwafer
A close-up of a hand holding a cup of two-flavored gelato (mint green and light blue) topped with a Fanwafer cookie and a black straw. The cup has the logo 'Mario Gelateria' printed on it.

Food Court Interior
Interior view of a food court with multiple stalls, including one with a glass display case showing desserts. A customer is standing near the counter. Overhead signs indicate directions to parking and other areas.

Ice Cream Dessert with Wafers and Caramelized Nuts
A close-up of a dessert cup containing vanilla ice cream topped with caramelized nuts, pink sorbet or fruit compote, and two waffle cookies labeled 'FANWAFER'. Two black plastic spoons are inserted into the dessert. The cup sits on a white table in an indoor setting.

Gelato cups with waffle cones
Two brown paper cups of gelato, each topped with a 'FANWAFFER' wafer cone and black straws. Left cup contains chocolate and vanilla scoops; right has mint and vanilla. Cups feature Mario Gelateria logo and website URL.

Gelato Display and Take Out Signage
A display of colorful gelato cups with price tags in Japanese, alongside a promotional sign for 'Fruit Wine & Liquor Gelato' and a 'Take Out' notice.

Mario Gelateria Dessert and Drink
A pink iced drink in a branded cup with straw, next to a small cup of two-flavored gelato (purple and yellow) topped with a waffle cone piece and black chopsticks.

Mario Gelateria Drink
A hand holding a clear plastic cup filled with pink ice cream or milkshake, branded with Mario Gelateria logo and text 'Indulge Gelato Shop Premium MarioGelateria'. Background is blurred showing interior of shop.

Juice Bar Display
A row of juice dispensers with labels showing prices and names in Japanese, including 'Enjoy Float' options like white peach and raspberry, kiwi peach, and grapefruit lemon.

Premium Set Display
A glass display case showcasing premium ice cream sets, including 'Premio Set' and 'Regalo Set', with various flavors visible in small containers.

Premium Marigoldella Ice Cream Cups
Two containers of Premium Marigoldella ice cream placed on a marble surface. The left container is labeled 'Bokura Milk' and the right is labeled 'Bokura Chocolate'. Both feature the brand logo with an ice cream cone illustration.

Mario Gelateria and Pina Ice Cream Display
Two glass display cases showcase small ice cream cups from Mario Gelateria (left, orange lids) and Pina (right, dark lids). Background shows kitchen equipment and staff in a brightly lit store interior.

Ice Cream Flavors
Three scoops of ice cream in glass cups on a dark surface, with chocolate shavings and pistachios scattered nearby.

Berry Ice Cream with Sauce
A close-up of a scoop of vanilla ice cream coated in red berry sauce, lifted from a clear plastic cup filled with more of the same dessert.

Ice cream cone with strawberry and vanilla flavors
A close-up of a waffle cone holding scoops of red strawberry ice cream and white vanilla ice cream, with more ice cream visible in the container below.

Mario Gelateria Ice Cream Container
A close-up photo of a single container of Mario Gelateria ice cream, featuring a brown label with the brand logo and website URL. The lid has handwritten notes in Russian.

Ice Cream Cups
Two cups of mixed-flavor ice cream on a wooden surface. Left cup contains blue, white, and caramel-colored scoops. Right cup has brown and yellow scoops.

Gelato Display Case
A close-up view of a glass display case filled with various flavors of gelato or ice cream, each in its own metal tub. Small brown cards with Japanese text are placed in front of each flavor. A person's arm is visible on the left side, and a spray bottle is seen on the right.

Gelato Cup with Waffle Cookie
A cup of gelato featuring two scoops, one light brown and one dark chocolate with visible chunks, topped with a waffle cookie labeled 'FANWAFFER'. The cup has the logo 'Mario Gelateria' printed on it.

Premium Marigold Ice Cream Display
A display of Premium Marigold ice cream cups arranged in a pyramid formation on a shelf, with promotional posters and price tags visible in the background.

Coffee Shop Interior View
Interior of a coffee shop with staff behind the counter, menu boards on the wall, and hanging pendant lights.

Three-Flavor Ice Cream Bowl
A close-up top-down view of a white bowl containing three scoops of ice cream: chocolate, vanilla, and mint chip. The bowl sits on a plain white surface with no visible background details or signage.

Premium Mart Gelateria Counter Interior
Interior view of a gelato shop counter showing menu boards, stacked paper cups, POS system, and promotional posters.

Gelato with Wafers
A close-up of a gelato cup containing four scoops of different flavors (yellow, white, beige, and light brown) topped with three waffle cookies shaped like fans. A black spoon rests in the cup.

Mario Gelateria Drink Set
A close-up of a yellow iced drink in a clear plastic cup with a straw, and a small brown paper cup containing a dessert with a black spoon and a wafer stick. The cups feature the Mario Gelateria logo.

Beverage Dispensers in Store Interior
Interior view of a beverage shop featuring multiple Panasonic dispensers filled with colorful juices and smoothies, including orange, red, and pink drinks. Stacks of clear plastic cups are visible next to the dispensers. In the background, there is a menu board on the wall displaying various drink options with prices. The setting includes hanging pendant lights and wooden paneling.

Ice cream dessert in a cup with waffle cone
A hand holding a cup of ice cream topped with a scoop of yellow and white ice cream, a pink sorbet or fruit topping, and two waffle cones as decoration. The background shows an indoor setting with people standing around, possibly in a food court or mall.

Premium Mario Gelateria Advertisement
A promotional poster featuring three cups of gelato (white, pink, and yellow) in front of a basket of fresh vegetables like green beans and corn, with a watermelon slice nearby. The sign reads 'Italiano Gelato Shop Premium Mario Gelateria' along with Japanese text.

Gelato Display Case
A refrigerated display case filled with various flavors of gelato, each in a metal tray with serving spoons. Labels indicate the flavor names in Japanese and English.

Cat plushie with ice cream cups
A close-up shot of two hands holding white paper cups filled with creamy dessert topped with whipped cream and waffle cookies. A small cat plush toy is placed between the cups, adding a playful touch. The background shows an indoor setting, likely a food court or mall, with tables and chairs visible.

Ice Cream Cups with Wafers
Two hands holding small paper cups of ice cream, each topped with a wafer stick and containing scoops of light brown and pink ice cream.

Gelato Cup with Waffles and Charms
A cup of gelato featuring pink, yellow, and white scoops topped with two waffle cones. Two charms are placed beside the cup: one shaped like a walking figure in red-and-white stripes, another resembling a colorful flower with a smiling face.

Gelato Cup with Fanwafer
A cup of light green gelato topped with a fan-shaped wafer cookie and a black plastic spoon, served in a branded paper cup from Mario Gelateria.

Ice Cream Shop Interior
Interior view of an ice cream shop with a glass display case filled with various flavors, staff members behind the counter, and hanging pendant lights.

Mario Gelateria Product Label
A close-up of a round container lid with a label featuring the text 'Premium MarioGelateria' and Japanese characters indicating it is Italian gelato. The central part of the label has handwritten-style text in Japanese, likely describing flavors or ingredients.

MarioGelateria Interior
A hand holds a pink milkshake with MarioGelateria branding in the foreground. The background shows an indoor food court or mall setting with a long counter, glass display cases filled with desserts, hanging pendant lights, and menu boards on the wall.

Ice cream display case
Two glass display cases containing small cups of ice cream, with promotional posters in the background showing various flavors and scoops.

Premium Mario Gelateria Interior
Interior shot of a gelato shop counter featuring stacked brown paper cups, a napkin dispenser, and black utensils in a metal bowl. A poster advertises 'Spring Strawberry Fair' with images of desserts. To the right is a menu board listing gelato flavors by size (S, M, L) with prices in yen.

Gelato Display Case
A close-up view of a gelato display case featuring multiple flavors in metal tubs, including Strawberry Milk, Premium Chocolate, Cookies & Choc Chip, and others. A hand is scooping ice cream into a cup.

Ice cream display case
A glass display case containing four containers of ice cream in varying sizes, with a signboard in the background showing Japanese text and an illustration.

Ice cream display counter
A close-up view of a white countertop displaying various ice cream cups with different flavors and colors. Price tags are placed in front of each cup, showing prices like ¥520 and ¥710. The background includes promotional materials and additional products.

Coffee Shop Interior
Interior of a modern coffee shop with wooden ceiling and counter, staff preparing drinks behind glass barriers, customers waiting in line, menu boards visible on wall, various drink dispensers and cups on counter.

Premium Mario Gelateria Display
Interior shot of a gelato shop featuring a promotional poster for 'Spring Strawberry Tart' and a menu board listing various flavors like Green Banana, Raspberry, and Chocolate.

Gelato Display Case
A close-up view of a gelato display case with multiple flavors arranged in metal tins, each labeled with Japanese and English names. The flavors include blue (blueberry), caramel swirl, chocolate, vanilla, mango, strawberry, pistachio, and others. A person is partially visible behind the counter.

Beverage Station with Juice Dispensers
Interior view of a beverage station featuring multiple juice dispensers lined up on a counter, each labeled with Japanese text and prices. The background includes menu boards and posters on the wall.

Food Court Interior
Interior view of a food court with customers seated at tables, staff behind counters, and glass display cases. Visible signage includes directional arrows and informational boards near the entrance area.

Bakery Interior with Staff Preparing Food
The image shows the interior of a busy bakery or café, likely during service hours. In the foreground, staff members wearing brown hats and masks are working behind a counter, preparing food items. The kitchen area is visible on the left side, equipped with stainless steel containers, utensils, and other cooking equipment. Hanging pendant lights illuminate the space, which appears to be part of a larger shopping mall or commercial building, as indicated by the background environment.

Coffee Shop Interior
Interior view of a coffee shop showing menu boards on the wall, staff members wearing masks and hats, and two blender cups with drinks in the foreground.

Dairy Counter Interior
Interior view of a dairy shop counter with customers ordering and staff serving. Display case shows various frozen desserts. Menu boards visible in background.

Mario Gelateria Tea Party Poster
A promotional poster for Mario Gelateria featuring a tea party scene with teapots, cups of gelato, and fruit. The poster includes the shop's logo and names in English and Japanese.

Gelato Display Case
A refrigerated display case filled with various flavors of gelato, each labeled with a small card. The case is well-lit and organized, showcasing an array of colorful scoops.

Spring Strawberry Fair Menu Display
A close-up of a menu board featuring three strawberry-themed desserts on a white plate with strawberries and flowers as garnish. The items are labeled in Japanese and English, including 'Strawberry Cheese with Caramel', 'Tochihaika Strawberry', and 'Strawberry & Cocoa'. The background shows part of a food display case.

Mario Gelateria Menu Board
A close-up of a menu board at Mario Gelateria, featuring gelato flavors and prices in Japanese Yen. The left side shows promotional imagery with gelato cups and fresh ingredients like strawberries and mint leaves. The right side lists juice options and other items.
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