Rikyu Shinjuku at LUMINE EST Shinjuku

Sendai-born beef tongue specialist charcoal-grilling thick, juicy gyutan on the 7th floor of LUMINE EST Shinjuku.

Gyutan Sumiyaki Rikyu is a Sendai-origin beef tongue specialist on the 7th floor of LUMINE EST Shinjuku, just a minute's walk from JR Shinjuku Station. The brand has refined the charcoal-grilling craft since its founding, insisting on its original seasoning and a careful ageing process that yields thick, juicy cuts with the firm bite and deep flavour that have made Sendai gyutan a household name across Japan.

Beyond the classic gyutan set meal of grilled tongue, tail soup, barley rice and pickles, the menu offers an array of beef tongue dishes, from original creations built around seasonal ingredients to lighter options that suit a quick lunch between appointments. The Shinjuku branch is non-smoking and caters to a range of needs, with reservations, private rooms, takeaway and delivery all available, plus a kids' menu, child chairs and wheelchair access for families and visitors with reduced mobility.

Opening hours run from 11:00 am to 10:00 pm, with last orders at 9:30 pm (extended to 10:30 pm last orders on weekends and holidays), and a typical meal lands around 2,000 yen. Whether it is a warming lunch before shopping or a quiet dinner after work, Rikyu brings the unhurried comfort of a Sendai institution straight to the heart of Shinjuku.