RITUEL LE GRAIN DE BLE at Go Shinjuku

RITUEL le grain de ble is a French-style bakery on the B1F of Isetan Shinjuku, run by the Rituel Flavorworks group known for its viennoiserie and breads.

RITUEL le grain de ble is a boulangerie on the B1F of the Isetan Shinjuku main building at 3-14-1 Shinjuku, part of the Rituel Flavorworks group founded in 2015. The Isetan branch is the group's bread-focused counter, sitting alongside its viennoiserie outlet, cafe and the flagship Toranomon store opened in 2024.

The bakery offers a wide range of breads made from carefully sourced wheat, including rustic country loaves, baguettes and seasonal flavoured breads developed through the group's flavourworks programme. The selection is tuned for the Isetan depachika customer, balancing French technique with approachable Japanese palates.

Trading hours run from 10:00 to 20:00, in line with Isetan Shinjuku's schedule, and the shop is a two-minute walk from Shinjuku-sanchome Station on the Shinjuku subway line. The basement location within the department store makes it a convenient stop for picking up fresh bread alongside a wider grocery shop.