nozomu
The bread looked beautiful, but it didn't taste that great. Perhaps because it had been left out for a long time, the bread had no elasticity, and I didn't like the seasoning either.

Location: Japan, 〒160-0023 Tokyo, Shinjuku City, Nishishinjuku, 1 Chome−5−1 小田急百貨店新宿 店 地下2階
Shinjuku, Tokyo
Rubian is a bakery from the renowned Le Bihan group located inside Odakyu Department Store Shinjuku, offering French-style breads and pastries from the station complex.
Rubian is a bakery from the renowned Le Bihan group located inside Odakyu Department Store Shinjuku, offering French-style breads and pastries from the station complex.
Rubian is a bakery operating within Odakyu Department Store Shinjuku, the large retail complex directly connected to the west side of JR Shinjuku Station. It is part of the Le Bihan family of bakeries, a respected name in Tokyo's artisan bread scene, and brings its range of French-inspired loaves and viennoiserie to one of the capital's most heavily trafficked shopping destinations.Based on 38 Google reviews
nozomu
The bread looked beautiful, but it didn't taste that great. Perhaps because it had been left out for a long time, the bread had no elasticity, and I didn't like the seasoning either.
ぐりーんれもん
This bakery is located inside Odakyu Department Store in Shinjuku. The bread is displayed in a display case, so you have to ask the staff to pick it for you.
R J******
It's located on the second basement floor of Odakyu Department Store Shinjuku. It's connected to the underground passage, so I like that I can quickly stop by when changing trains.

Rubian

Le Bihan Storefront
A modern bakery storefront with glass windows and doors, displaying an array of baked goods inside. The shop features a white brick interior, hanging pendant lights, and a visible sign reading 'LE BIHAN' above the entrance. Inside, staff members are seen preparing or serving items at the counter.

Le Bihan Storefront
Photo of the physical exterior entrance and storefront facade of Le Bihan, a bakery with visible signage above the door.

Le Bihan Bakery Display
A glass display case showcasing an assortment of baked goods, including pastries, breads, and muffins. The top shelf features a decorative arrangement with white flowers and greenery under the sign 'LE BIHAN'. Below are neatly arranged shelves displaying various items like scones, croissants, danishes, and chocolate muffins.

Bagel and Cané on Blue Plate
A close-up photo of a golden-brown bagel and a dark brown cané (French cake) placed on a blue and yellow striped plate. In the background, partially visible, is a bowl containing sliced fruit.

Bakery Interior Display
A bakery interior showing a display case filled with pastries and breads. A red gift bag is prominently displayed on top of the case, along with other decorative items like apples and a framed picture. Price tags are visible on some items.

Bakery Interior View
A view into a bakery with various bread and pastry displays, including shelves of loaves and pastries in the background. A customer is browsing near the counter.

Cinnamon Roll
A close-up of a glazed, flaky pastry with visible nuts and caramelized sugar topping.

Bread Display Case
A close-up view of a bakery display case featuring an assortment of freshly baked breads and pastries. On the left, there are round loaves of rustic bread dusted with flour, including one sliced to reveal its dense interior crumb. To the right, golden-brown croissants are neatly arranged in rows. The display is housed within a glass-fronted wooden cabinet, resting on a tiled counter surface.

Dusted Bread Roll
A close-up of a golden-brown bread roll dusted with powdered sugar, featuring visible dark fruit inclusions, served on a white plate with partial text and illustration.

Caramel and Banana Dessert
A square dessert with a dark brown base, topped with caramel sauce and two banana slices.

Bakery Display Case
A close-up view of a bakery display case featuring golden-brown cream pastries with almond slices on top, arranged neatly on wooden slats inside the glass case.

Bakery Display Case
A display case in a bakery showing various baked goods. The top shelf features chocolate buns with visible nuts, labeled 'Macadamia Chocolate' priced at ¥302. Below are plain bagels and other round breads.

Croissant with Sausage
A hand holds a golden-brown croissant filled with a sausage, sprinkled with sesame seeds and wrapped in clear plastic.

Cut Pastry with Yellow Filling
A close-up photo of two halves of a pinkish pastry, likely a cream puff or similar dessert, revealing a yellow custard or cheese filling inside. The pastry is on a white plate decorated with cartoon characters and yellow stars.

Bakery Display Case
A close-up view of a bakery display case filled with various pastries and breads, including green tea-flavored items like '抹茶プレッド' (Matcha Pudding) priced at ¥1660, 'ドミナトス' (Domino) at ¥259, and '抹茶カヌレ' (Matcha Kanule) at ¥248. A staff member in a white uniform is visible behind the glass, arranging or preparing the goods. The brand name 'LE BIHAN' is prominently displayed on the signage above the display.

Bakery Display with Strawberry Festival Promotion
Interior shot of a bakery or café display featuring packaged breads and promotional posters. A sign advertises 'Strawberry Festival' with dates 3/14-2/31, showcasing strawberry-themed pastries. Another poster promotes lemon products. In the foreground, packaged banana bread is labeled with price ¥378 (tax included). Wooden trays hold triangular tarts in the lower section.

Bakery Display Shelf
Close-up of a bakery display shelf featuring various baked goods including cream-filled buns, glazed pastries, and sliced cakes with visible fillings. Price tags in Japanese indicate items like 'Peach Cream Bun' priced at ¥302. Wooden shelving units hold the products under warm lighting.

Snowman Pastries Display
A bakery display case featuring snowman-shaped pastes with smiling faces, croissants, and bagels. Price tags indicate ¥410 for the snowman pastries.

Bakery Interior Display
Interior view of a bakery or food store featuring wooden flooring and display shelves stocked with packaged breads, pastries, and baked goods. Blue plastic crates are stored underneath the counter. A sign reading 'LE BIHAN' is visible above the display area. Posters and signage indicate product information.

Pastry on decorative plate
A golden-brown flaky pastry with visible dark filling pieces sits centered on a white ceramic plate featuring yellow star and cartoon animal motifs along the rim.

Bakery Display Case
A bakery display case showcasing various baked goods, including strawberry danishes, triangular pastries dusted with powdered sugar, and assorted bread rolls.

Pastries on parchment paper
A close-up photo of two baked goods resting on brown parchment paper atop a light wooden surface. The top item is a round, golden-brown pastry with a braided or twisted crust, possibly a croissant or brioche bun. Below it lies a large rectangular sheet of fried dough, likely a puff pastry base or galette crust, showing puffed bubbles and uneven browning along the edges.

Baked Goods Display
Close-up of sliced baked goods on a blue plate with yellow center. Includes golden-brown buns and dark, crumbly pastries. No signage or menu visible.

Bun on a decorative plate
A single golden-brown bun with flour dusting sits centered on a white ceramic plate featuring yellow Greek key patterns and cartoon animal faces around the rim.

Bian Bakery Display
A bakery display case featuring packaged Stollen breads tied with green ribbons, various pastries including croissants and muffins, and festive decorations.

Chocolate Croissant Display
A display case showing three packaged chocolate croissants, with a price tag indicating ¥270 each.

Glazed Almond Cake
A close-up of a round, golden-brown cake with a glossy glaze and whole almonds on top, served on a light blue ribbed plate against a textured beige background.

Pastries on a Plate
A white plate with three pastries: a cinnamon roll with icing, an apple turnover, and a cheese danish.

Le Bihan Bakery Interior
A bakery display case filled with various pastries and breads, including croissants, baguettes, danishes, and donuts. Staff members wearing masks are visible behind the counter. Signs reading 'LE BIHAN' are mounted on the walls above the counter.

Bakery Display Interior
Interior view of a bakery or café showcasing an array of baked goods. The display includes red-wrapped gift bags tied with teal ribbons, labeled 'PETIT BÉTON'. Below are rows of croissants and other pastries arranged on wooden racks. In the background, there is signage reading 'LE PIAN' along with decorative elements like dried flowers and berries.

Pastries on a Plate
A close-up photo of two pieces of pastry on a light blue plate with ridges. One piece is a slice of cake or pie with a golden-brown crust and visible filling, while the other appears to be a bread roll or bun with a glossy glaze.

Bakery Display Case
Close-up of a bakery display case featuring various baked goods. On the left, there are long bread rolls with dark green filling, likely matcha cream. Next to them are small cupcakes topped with light green frosting and sprinkles. Below these items, there are packaged bread loaves and round pastries in clear plastic bags. Price tags indicate 'Domini Baguette Matcha Milk' at ¥259 (tax included) and 'Matcha Kure' at ¥248 (tax included). The background shows part of a person wearing white clothing.

Banana Chocolate Cake with Caramel Drizzle
Two pieces of rich chocolate cake topped with caramel sauce and banana slices, served on a white plate against a wooden background.

Pastries on Orange Plate
A close-up photo of three baked pastries arranged on a translucent orange plate. The top pastry is a large, flaky croissant or turnover with a golden-brown crust and visible buttery layers. Below it to the left is a round, custard-like tart with a slightly cracked surface, possibly an egg tart or quiche. To the right is another twisted pastry, likely a cream-filled croissant or danish, showing glossy, layered dough.

Packaged Bakery Items
A package of yellow bread with a '3' sticker, two wrapped pastries in clear plastic bags, and a brown paper-wrapped item on a dark wooden surface.

Bakery Display with Signage
A bakery display featuring promotional posters and packaged baked goods. One poster advertises 'Strawberry Fair' with limited-time dates, showing strawberry pastries. Another poster promotes an apple pie product from 'LE BIHAN'. Packaged breads are visible on the counter.

Bagel Display
A display case showing rows of plain and chocolate bagels on wooden slats, with price tags in Japanese.

Bread Display Case
A close-up view of a bakery display case containing several loaves of bread, including baguettes and round loaves with golden-brown crusts. The bread is arranged on wooden trays inside the glass case.

Bakery Interior Display
Interior shot of a bakery display case featuring packaged baguettes in wire and wicker baskets, with price tags indicating '店长おすすめ' (Manager's Recommendation) and prices like ¥248 and ¥194. Below are assorted pastries on wooden trays.

Matcha Fair Display
A glass display case showcasing various matcha-flavored baked goods, including breads, pastries, and cakes. A sign reads 'matcha Fair' in English and Japanese characters. Another sign indicates a limited-time offer with a date of May.

Bakery Shop Interior
Interior view of a bakery with staff in white uniforms preparing food behind the counter. Display cases showcase various baked goods including croissants, breads, and pastries. Signage reads 'LE BIHAN' and 'BLOSSOM & BOUQUET'. A red plaid tablecloth covers a display area with packaged items.

Bread with Fruit Pieces
A close-up of a round loaf of bread on a decorative plate. The crust is golden brown with visible flour dusting and embedded fruit pieces, likely dried apricots or pineapple.

Caramel Banana Dessert Slice
A square slice of dessert with a glossy caramel topping and two thin banana slices on top, resting on a white plate against a dark wooden background.

Bakery Display Case
A glass display case filled with various baked goods including croissants, baguettes, and round loaves. Red-wrapped packages are displayed on a tiered stand above. A blue sign reads 'LE BIGNON' in English and Japanese.

Bakery Display Case
A glass display case in a bakery showing various bread products. On the top shelf, there are loaves of bread with price tags indicating ¥993 and other details. Below, sliced breads labeled 'PAIN DE WEF' are arranged on wooden racks. A round bun is visible on the left side. The setting appears to be indoors, focusing on the baked goods.

Le Bihan Bakery Interior
Interior view of Le Bihan bakery, showcasing an array of breads and pastries on display shelves. The shop features a clean, modern design with white brick walls and hanging chalkboard signs. A large 'M.' logo is prominently displayed in the foreground.

Donut with receipt
A close-up photo of a glazed donut placed on white paper napkins next to a Japanese receipt showing payment details and item information.

Bakery Display with Pastries and Signage
A bakery display featuring packaged pastries, including layered cakes and breads, arranged on shelves. Prominent signage includes a poster of 'LE BIHAN' products, price tags showing ¥1,512 and ¥620, and red apples as decorative elements. The scene is indoors, likely in a supermarket or bakery section.

Cinnamon Roll and Pastry on Tray
A wooden tray holds two baked goods: a round, glazed cinnamon roll at the top and a rectangular pastry with crumbly topping below. Both rest on brown parchment paper.

Bakery Display Case
A well-lit bakery display case showcasing an array of freshly baked breads and pastries, including triangular tarts, round loaves with nuts, and crusty baguettes. Staff members are partially visible in the background.

Matcha Cake Cross-Section
A close-up photo of a dark chocolate cake with green matcha frosting on top, cut in half to reveal the airy interior crumb structure.

Toast on a Plate
A single slice of golden-yellow toast rests on an ornate white plate with floral embossing, set against a dark wooden surface.

Breakfast Plate with Toast and Pastries
A close-up photo of a breakfast setting on a dark wooden table. There are two white plates with textured edges. The left plate holds one slice of yellow toast, likely buttered or cornbread-style. The right plate contains three small baked items: a cinnamon roll topped with white icing and nuts, a glazed nut-filled pastry (possibly a pecan pie cup), and a small custard or cream puff with a golden-brown top.

Bread Display at Le Bihan
A well-stocked bakery display featuring various types of bread, including white bread, baguettes, and croissants, neatly arranged on wooden shelves with clear plastic wrapping. Signs in Japanese provide information about the products.

Bakery Display Case
A well-lit bakery display case showcasing an array of freshly baked breads and pastries, including croissants, baguettes, and various loaves, with price tags in Japanese.
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