SAKE MARKET Shinjuku at Go Shinjuku

Self-service sake tasting bar in central Shinjuku with over 100 labels, all-you-can-pour pricing and a calm, social atmosphere.

SAKE MARKET Shinjuku is a self-service sake bar on the sixth floor of a central Shinjuku building, where the back wall is lined with fridges holding more than 100 different sakes organised by type and flavour profile. Guests pay a set fee at the door, then help themselves to small cups, with limits of three glasses at a time and refills allowed throughout the session, making it easy to compare styles without committing to full pours.\n\nThe room is calm and social rather than rowdy, with a clear set of house rules around behaviour that keeps the atmosphere relaxed and easy to drop into. The bar also offers longer-stay pricing for those who want to settle in for the evening, and a small food menu is available alongside the sake.\n\nFor a Shinjuku night that revolves around sake rather than cocktails or whisky, SAKE MARKET is a quietly distinctive pick. Bring a friend, pour three small glasses, and let the conversation take over.