
Sobaichi at Go Shinjuku
Location: 3 Chome-38-1 Shinjuku, Shinjuku City, Tokyo 160-0022, Japan
Shinjuku, Tokyo
Sobaichi Shinjuku is a station-side soba counter inside JR Shinjuku Station, serving freshly boiled soba with house-made dashi from early morning.
Sobaichi Shinjuku is a station-side soba counter inside JR Shinjuku Station, serving freshly boiled soba with house-made dashi from early morning.
Sobaichi Shinjuku is a station soba (ekisoba) counter located inside JR Shinjuku Station near the South Exit ticket gates, beside the platform 15-16 stairs. Part of the Sobaichi chain operated by JR East Cross Station, it upholds the tradition of quick, freshly prepared soba noodles available to commuters and travellers passing through one of the world's busiest stations. The chain celebrated its 15th anniversary in 2026, reflecting its enduring popularity among daily passengers.The menu features freshly boiled soba served in a distinctive dashi made from a blend of katsuo (bonito) and saba (mackerel) flakes, producing a broth with both the aromatic sharpness of katsuo and the rich depth of saba. Seasonal tempura toppings are prepared in-house, and the noodle quality consistently exceeds expectations for station-side dining. Standard orders like kakesoba (soba in hot broth) and tenpura soba are priced between 300 and 700 yen, making it one of the best-value meals in Shinjuku.
Sobaichi opens from 6:30 on weekdays and 7:00 on weekends, serving until 23:00 daily, which makes it a practical option for breakfast, lunch, or a late supper. Because it is inside the station ticket gates, a valid train ticket or IC card entry is required to access it. The standing-only counter format is designed for speed, with most customers finishing their bowl in under ten minutes.
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Photo Gallery

Sobaichi

Sobaichi Shop Entrance
The image shows the exterior entrance of a shop named 'SOBAICHI'. On the left, there is a large poster featuring a bowl of soba noodles with toppings like tempura and egg. The door below the poster has the name 'SOBAICHI' written in white letters. To the right, there is a glass door with a blue curtain hanging above it. The curtain also displays the name 'SOBAICHI' along with a logo resembling a bowl of noodles.

Ebiichi Store Entrance
The image shows the storefront of a Japanese restaurant named 'Ebiichi' (えびいち). The entrance features wooden doors and windows, with illuminated signage above. A banner displays a cartoon character and mentions '15 years'. Inside, customers are visible near self-service kiosks.

Sobaichi Shop Front
The image shows the exterior of a Sobaichi shop, featuring signage with Japanese and English text. The entrance is marked by wooden doors and glass windows, with hanging lanterns inside. A blue banner with the shop's logo hangs near the door. Two individuals are standing outside near the entrance.

Tobichi Store Entrance
A storefront with wooden paneling and glass doors, featuring a blue banner celebrating 15 years of 'okagisama' (tobiko). The sign above reads 'とびいち' in illuminated characters. A person stands near an ATM to the right.

Sobaichi Shop Entrance
A blue shop curtain with white Japanese characters 'そばいち' and the English word 'SOBAICHI', hanging on a wooden frame at an entrance.

Sobaichi Soba Shop Entrance
The image shows the exterior entrance of a soba noodle shop named 'Sobaichi'. A blue noren curtain with white Japanese characters and English text hangs on the left side. The storefront features wooden paneling, glass doors, and signage displaying the brand name in both Japanese and English. Inside, warm lighting illuminates the interior space.

Sobaichi Shop Entrance
Front view of a Sobaichi noodle shop with illuminated signage, glass doors showing interior staff and counter, digital menu board on wall, self-service payment kiosk, and promotional posters.

Sobaichi Shop Entrance
A storefront with a blue curtain displaying 'Sobaichi' and its logo, glass doors leading to the interior, illuminated signage above the entrance, and customers at an ATM nearby.

Japanese Meal Set
A table setting featuring a bowl of ramen with toppings, a metal tray with rice and curry sauce, and a small dish containing condiments.

Soba Noodles with Side Dish
A close-up of a bowl of soba noodles served in a black and orange tray, accompanied by a small side dish containing shredded vegetables.

Noodle Menu Display
A wall-mounted display of illuminated menu boards featuring Japanese noodle dishes, including soba and ramen with prices listed in yen.

Ramen and Tempura Bowl Set
A black tray holds two bowls of Japanese food. The left bowl contains ramen noodles with sliced pork, shredded cabbage, and a slice of pickled radish in broth. The right bowl has soba noodles topped with green onions and a large tempura shrimp.

Soba Shop Entrance Interior View
Interior view of a soba noodle shop entrance, showing wooden signage with Japanese characters 'そば' (soba), exit signs in English and Japanese, safety warnings about steps, and visible interior seating area with warm lighting.

Soba Ichiriki Kiosk Screen
A close-up of a self-service ordering kiosk screen at a soba noodle shop, displaying menu options like warm and cold soba, rice sets, and seasonal recommendations. Above the screen are instructional posters in Japanese and English detailing how to order, return trays, and safety notices regarding allergies and security cameras.

Restaurant Interior with Wooden Booths and Privacy Screens
The image shows the interior of a restaurant or dining establishment featuring wooden booths arranged in rows. Each booth is separated by a low partition with frosted glass panels to provide privacy while maintaining an open feel. The walls are painted in neutral tones, complemented by warm lighting from ceiling fixtures. Small signs on the partitions likely indicate seating rules or safety guidelines. There are no visible menus, staff, or exterior signage, suggesting this is purely an interior view focused on seating arrangements.

Ramen Bowls with Toppings
Two bowls of ramen placed on a wooden table. The left bowl contains noodles topped with a breaded cutlet, sliced green onions, and a slice of radish with a red mark. The right bowl has noodles topped with shredded fried fish cake (nara), green onions, and a similar radish slice. Both bowls are in blue-and-white patterned ceramic dishes.

Sobaichan Soba Advertisement
A vertical advertisement poster featuring a bowl of soba noodles topped with a large fried omelette (kakiage). The brand name 'Sobaiichi' is visible at the top, along with Japanese text describing it as authentic soba with rich broth. A small side dish of pickled vegetables and a pink-topped item are shown beside the main bowl. At the bottom, the price '590 yen' is displayed next to the text 'Kakiage Soba'. The background shows part of an interior space through glass.

Bowl of Rice with Meat and Chili Oil
A close-up shot of a white ceramic bowl containing steamed rice topped with sliced cooked meat, likely pork or chicken, drizzled with red chili oil and sprinkled with black sesame seeds. The bowl sits on a dark wooden tray.

Soba Noodles with Tempura
A bowl of soba noodles in a dark broth, topped with a large piece of tempura, sliced green onions, and a slice of pickled radish.

Restaurant Interior with Wooden Seating and Barriers
The image shows the interior of a restaurant or dining area, featuring wooden tables and chairs arranged in rows. There are frosted glass partitions separating different sections, likely to maintain social distancing. The ceiling has recessed lighting and ventilation units. A green exit sign is visible on the wall. No menu boards or exterior signage are present.

Soba Noodles with Toppings
A bowl of soba noodles topped with shredded green vegetables, minced meat, sliced onions, and a halved soft-boiled egg with a pink swirl on the yolk.

Japanese Noodle Bowl with Side Dish
A close-up of a bowl of Japanese noodles, likely ramen or soba, served in a patterned ceramic bowl. The dish includes various vegetables such as green beans, bamboo shoots, and possibly mushrooms, along with a slice of pickled radish. A small side dish containing a soft-boiled egg is placed on the same tray.

Curry Rice Meal
A tray with a metal bowl containing curry rice and an egg, accompanied by small side dishes of fried onions and pickles, plus a glass of water.

Japanese Restaurant Interior
Interior view of a Japanese restaurant with wooden counter seating, black cushioned chairs, and frosted glass dividers. A sign with Japanese characters is visible in the background. No menu or exterior signage shown.

Pork Rice Bowl with Chili Oil
A close-up of a white bowl containing cooked pork slices over rice, topped with red chili oil.

Soba Menu Advertisement
A digital display showing a bowl of soba noodles with tempura toppings, labeled as the most popular item.

Sulaca Menu Board Display
A close-up of a digital menu board at Sulaca, showing seasonal recommendations and set meals. Visible items include Kakiyaki (590 yen), Chashu Soba (680 yen), Seasonal Recommendation (780 yen), Matsuri Soba (780 yen), Noodle Large (120 yen), Noodle Special Set (200 yen). Options for warm or chilled soba are displayed with English translations. A receipt printer is visible on the right side.

Noodle Shop Menu and Staff Recruitment Poster
A framed menu board displaying various noodle dishes with prices, including ramen and soba options. Below it is a staff recruitment poster featuring an image of a worker in uniform. A warning sign indicating 'Entrance' is also visible on the left side.

Lunch Menu Display
A digital menu board showing various noodle dishes with prices in yen, including English, Chinese (simplified), Korean, and Chinese (traditional) labels.

Ramen Bowl with Pork and Egg
A close-up of a bowl of ramen featuring thin noodles, slices of pork belly (chashu), a halved soft-boiled egg with a red mark on top, green onions, and bean sprouts in a rich broth.

Ramen Bowl with Soy Sauce and Pickled Egg
A close-up of a bowl of ramen featuring thin noodles, slices of pork belly, green onions, cilantro, and a pickled egg half in soy sauce broth. The bowl sits on a wooden tray with condiments like soy sauce and pepper shaker visible in the background.

Soba Noodles with Tempura Side Dish
A close-up of a Japanese soba noodle dish served in a white bowl, accompanied by a side of rice topped with tempura. The soba is garnished with wasabi and sesame seeds.

Japanese Meal Set
A black tray holds a bowl of rice topped with pink fish cake and shredded cabbage, a small dish of sauce, and a plate with a long tempura roll.

Ramen Bowl with Tempura and Egg
A bowl of ramen featuring a large piece of fried tofu, a green vegetable tempura, sliced green onions, and a soft-boiled egg on top. The bowl is placed on a tray next to a glass of water. In the background, there is a sign encouraging customers to share their feedback via QR code or Twitter.

Rice Bowl with Meat and Chili Paste
A close-up of a white bowl containing cooked rice topped with sliced pieces of light-colored meat, possibly pork or chicken, and a generous dollop of dark red chili paste in the center.

Soba Noodles with Toppings
A black bowl containing soba noodles topped with green vegetables, shredded white onions, and a dollop of green sauce.

Soba Menu Screen
A close-up of a digital menu screen displaying various soba noodle dishes with prices in yen, including options like 'Niku Gyoza', 'Negitoro Soba', and 'Kakiage Soba'. The interface includes language selection buttons at the bottom.

Ramen Menu Screen
A close-up of a digital menu screen displaying various ramen dishes with prices in yen, including options like 'Kakigori soba' at 580 yen and 'Dainbochou' at 1400 yen.

Soba Noodles with Tofu and Scallions
A bowl of soba noodles in a dark broth, topped with a large mound of green tofu salad (likely miso or seaweed-based), shredded scallions, and a slice of pickled radish with pink markings. The bowl has a blue and white striped pattern.

Japanese Meal Set
A tray with two bowls of food and a glass of water. One bowl contains rice topped with curry sauce, the other has noodles with an egg dish on top.

Ramen Bowl with Egg and Tofu
A close-up of a bowl of ramen featuring noodles, slices of tofu, green onions, and a slice of egg in the center.

Sobaichi Menu Screen
A digital menu display showing seasonal soba recommendations, including warm and chilled options with prices in yen.

Fried Food Display Case
A glass display case containing trays of golden-brown fried food items, including what appears to be tempura and possibly hash browns or potato cakes. A small container of green sauce is also visible on the left side.

Restaurant Interior with Customers
Interior of a restaurant or cafe showing customers seated and standing near the counter. Visible items include condiments, chopsticks, napkins, and staff in uniform. No exterior signage is visible.

Soba Noodle Advertisement Display
A promotional poster featuring a tofu soba dish, with text in Japanese and pricing details. Adjacent to it are images of other noodle dishes, including a bowl of soba noodles and another soup-based noodle dish.

Japanese Meal Spread
A table setting featuring a bowl of ramen with shredded toppings, a small dish of pickles and condiments, and a metal tray with rice and curry sauce.

Ramen Bowl with Toppings
A bowl of ramen featuring a rich broth, green seaweed (nori), sliced green onions, and a slice of fish cake (kamaboko) with a red mark. The bowl is placed on a black tray alongside a glass of water and a small dish of wasabi.

Ramen Bowl with Toppings
A bowl of ramen noodles topped with seaweed, green onions, and a sliced egg on the side.

Noodle Shop Menu Screen
A digital menu display showing various noodle options with prices in yen, including items like 'Kakigori' (580 yen), 'Daimyo' (720 yen), and 'Tama Soba' (670 yen). The screen also includes a section for adding toppings such as egg or cheese, and language selection buttons at the bottom.

Soy Milk Ramen with Tempura
A bowl of soy milk ramen featuring a long piece of tempura, sliced boiled egg, and green onions in a dark broth.
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