
Suminoe Bakery at Go Shinjuku
Location: 1 Chome-5 Nishishinjuku, Shinjuku City, Tokyo 160-0023, Japan
Shinjuku, Tokyo
Suminoe Bakery is an outpost of the long-running Suminoe restaurant group, offering around 50 varieties of handmade breads and pastries at locations in Shinjuku including Seibu Shinjuku PePe.
Suminoe Bakery is an outpost of the long-running Suminoe restaurant group, offering around 50 varieties of handmade breads and pastries at locations in Shinjuku including Seibu Shinjuku PePe.
Suminoe Bakery is the bread-making arm of Suminoe, a Tokyo restaurant brand celebrating over 40 years of operation, with multiple outlets in the Shinjuku area including a branch on the 2nd floor of Seibu Shinjuku PePe in Kabukicho. The bakery brings the group's kitchen expertise to a retail format, producing approximately 50 varieties of bread daily using various doughs and fillings.The range covers both savoury and sweet items, from meal-style breads and sandwiches to indulgent pastries, reflecting the parent restaurant's approach of using quality ingredients across a diverse menu. The PePe location is compact and geared towards takeaway, serving commuters and shoppers passing through the Seibu Shinjuku Station area, while the group also operates a counter at the Shinjuku Delish Park food hall and a further branch in the Metro food street beneath Shinjuku Station.
The Seibu Shinjuku PePe branch is a short walk from JR Shinjuku Station's west exit and directly connected to Seibu Shinjuku Station, with the mall generally open from 10:00am to 9:00pm. Early morning visits offer the best selection of freshly baked items, as popular varieties can sell out during the course of the day.
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Photo Gallery

Suminoe Bakery

Bento Ink Shop Entrance
A storefront with illuminated signage reading 'Bento Ink' and floral decorations. Three customers are standing at the entrance, interacting with staff or viewing products inside. Blue crates and a shopping cart are visible to the right.

Bakery Store Entrance
A bakery storefront with glass display cases filled with pastries and breads. The entrance features a signboard with Japanese characters and floral designs, along with a QR code stand at the front.

Bakery Store Entrance
A bakery storefront with visible signage and customers at the counter. The shop has a glass display case showing baked goods, and there are signs above the entrance. A queue barrier is set up outside.

Bakery Storefront with Display Case
A bakery storefront featuring a glass display case filled with various baked goods like breads, pastries, and cakes. The shop has a sign above the entrance with Japanese characters and floral designs. A menu board stands outside near the entrance.

Bakery Display Case
Close-up of packaged bread items in a bakery display case, with Japanese and English signage indicating product names like 'Gapao with Coriander' priced at 320 yen.

Chocolate Swirl Pastry
A golden-brown, flaky pastry with visible chocolate chunks, served on a white textured plate next to a small label.

Packaged Food Items
Three brown paper-wrapped packages with white labels featuring Japanese text and illustrations, placed on a wooden surface near a dark ceramic bowl.

Pastries on plates
A close-up photo of three golden-brown baked pastries on a white plate with cartoon designs. One pastry is wrapped in clear plastic and topped with shredded coconut or similar topping. Another has a yellow filling visible through the crust, possibly cheese or egg-based. The third appears to be a savory pastry with a glossy surface. In the background, another plate holds more food items, including what looks like bread rolls.

Baked Goods on Plates
Two white plates with colorful cartoon designs hold assorted baked goods. The left plate has two golden-brown pastries, possibly cheese-filled or savory buns. The right plate contains three items: a round bun with yellow topping, another pastry with caramelized surface, and a dark chocolate-colored roll.

Bakery Display
Close-up of baked goods in a bakery display case, including round loaves and pastries with orange slices.

Hello Kitty Breakfast
A close-up of a white plate with two baked goods: a round pastry dusted with powdered sugar and filled with orange slices, and a twisted breadstick pastry. In the background are two mugs featuring Hello Kitty designs—one with 'HELLO KITTY' text and another with a space-themed design—on a dark table surface.

Bakery Interior Display
Interior view of a bakery or shop with shelves and baskets filled with bread, pastries, and jars of preserves. A wooden sign with Japanese characters hangs on the wall above the display.

Bakery Display Case
A display case in a bakery showing various baked goods. The main focus is on a tray of small, twisted bread rolls with visible fillings like bacon and green vegetables. Another tray to the right contains pastries with fruit toppings. A sign below the main tray reads '枝豆とベーコンの小麦胚芽パン' (Edamame and Bacon Whole Wheat Sprout Bread) with a price of 380 yen.

Bakery Store Interior with Customers
A bakery interior showing customers browsing and purchasing breads from a glass display case. Staff members are visible behind the counter, one writing on a notepad. Signage above the display features floral designs and Japanese characters. A menu board is mounted on the wall to the right.

Fried Dough Snack with Glaze
A close-up of a hand holding a paper-wrapped snack consisting of golden-brown, crispy fried dough pieces coated in a glossy caramel or honey glaze.

Baked Goods Display
Four packaged baked goods arranged on a textured orange-brown surface. Items include a purple-sweet roll, a braided bread, a twisted pastry with dark filling, and a small savory bun. A printed menu card is partially visible beneath the items.

Bakery Display Case
A well-lit bakery display case filled with various breads and pastries, including baguettes, croissants, danishes, and loaves of bread. Price tags in Japanese are visible on each item.

Baked Pastries with Glaze
A close-up of golden-brown baked pastries on a white plate, featuring glossy glaze and visible fillings like cheese or fruit.

Bread Product Display
A packaged loaf of bread with a golden-brown crust, placed on a white plate with blue patterns. A card with Chinese characters and the word 'Fresh' is attached to the packaging.

Cheese Scones on a Plate
A close-up of two golden-brown cheese scones with melted cheese topping, placed on a white plate with blue patterns. In the background, there is a piece of bread and some blurred kitchen items.

Baked Goods on a Table
A close-up view of various baked goods arranged on a white plate and a wooden table. The items include what appears to be a bread roll with a dark filling, a golden-brown pastry, a flaky croissant-like item with cheese or butter, and another pastry filled with mushrooms and possibly ham or bacon. In the background, there are blurred objects including a bottle and containers.

Bakery Product Display
A close-up of a bread item wrapped in plastic, held up against a backdrop featuring signage with Japanese characters and an illustration of a baguette.

Baked Goods on a Plate
A close-up of assorted baked goods on a white plate with colorful illustrations. The foreground features a dark, dense bread roll cut in half, revealing a moist interior with visible chunks of fruit or nuts. Behind it are golden-brown pastries topped with melted cheese and possibly ham or bacon bits. In the background, out-of-focus items include what appears to be ceramic mugs or containers, suggesting a café or bakery setting.

Bakery Display Case
A close-up view of a bakery display case featuring yellow lemon cakes on a woven tray and packaged cookies in plastic bags. A clear acrylic sign with Japanese text and pricing (260 yen) is attached to the glass front, describing 'Lemon and White Chocolate' flavor.

Baked Bun
A close-up of a golden-brown baked bun with a cracked, honeycomb-like surface on a white plate.

Doraemon and Hello Kitty Mug with Pastry
A golden-brown pastry sits on a white plate in the foreground. Behind it is a white ceramic mug featuring illustrations of Doraemon and Hello Kitty, both wearing red bow ties or bows. The background shows a dark wooden surface.

Stuffed Bread Roll
A close-up of a sliced bread roll on a white plate, revealing a filling of yellow sauce (possibly egg or cheese), green peppers, and other vegetables.

Baked Pastry with Topping
A close-up of a golden-brown baked pastry, possibly a turnover or hand pie, resting on a white paper towel. The pastry has a glossy, caramelized topping with visible chunks that could be fruit or nuts. A small portion is broken off at the bottom, revealing a filling that appears to include cheese and possibly meat or vegetables.

Bakery Interior Display
Interior view of a bakery with packaged breads and pastries on display shelves under warm lighting. A sign above reads 'パン屋墨絵' (Pan-ya Somegaki) in Japanese calligraphy style, flanked by floral artwork. Below, various baked goods are visible including buns and loaves wrapped in clear plastic.

Bakery Store Interior View
Interior view of a bakery with glass display cases filled with various breads and pastries. A chalkboard menu is visible on the left side, listing items like 'Fresh Baked Bread' and prices. The store has a clean, modern design with bright lighting.

Bakery Display Case
A well-lit bakery display case showcasing various breads and pastries, including loaves, rolls, and sweet treats, with price tags in yen.

Baked Goods on a Plate
A close-up photo of three freshly baked pastries on a white plate with cartoon designs. Two are golden-brown, one appears to be filled or topped with yellow cheese or custard. A third pastry is wrapped in clear plastic in the background.

Bakery Display Case
A glass display case filled with various baked goods including breads, pastries, and croissants. The top of the case features a sign with Japanese characters and floral illustrations.

Baked Goods on Plate
A white plate with two baked items, one golden-brown bun and a pale yellow pastry, placed on a wooden table next to a card with Chinese characters.

Pain Suisse Display
A close-up of a bread display case showing a Pain Suisse pastry dusted with powdered sugar and topped with chopped nuts. A price tag indicates ¥430 (tax incl.). Another sign mentions 'New Release' with an illustration of a baker.

Gojiella Card Game Ad at Station
A close-up of a wrapped sandwich held in the foreground, with a blurred background showing a train station platform and an advertisement poster for 'Godzilla Card Game' scheduled to release on July 5th (Saturday). The poster features images of cards and game elements.

Doraemon and Hello Kitty Mug with Pastry
A close-up of a powdered pastry filled with cream and orange slices on a white plate, accompanied by a mug featuring Doraemon and Hello Kitty characters containing a brown beverage.

Bakery Display
A close-up view of a bakery display case featuring various baked goods, including apple cinnamon buns, white chocolate buns, and gorgonzola cheese buns. Price tags are visible in Japanese and English.

Baked Goods with Flour Dusting
A close-up of a golden-brown baked pastry dusted with flour, featuring a visible filling through a slit on top. Below it lies a white label with black Japanese characters reading '墨絵' and '木のえ', likely indicating the brand or shop name.

Strawberry Bread Roll
A close-up photo of a sliced bread roll with visible strawberry filling, placed on a white plate with blue patterns.

Bun with Filling
A close-up of a partially eaten bun filled with what appears to be noodles or similar ingredients, held in someone's hand. The background is blurred but shows an outdoor setting, possibly near a train station platform.

Bakery Display Case
A glass display case in a bakery showing various baked goods including white bread rolls, curry breads, croissants with butter, cinnamon buns, and onion buns. Price tags are visible next to each item.

Bakery Display Case
A well-lit bakery display case filled with various breads and pastries, including baguettes, croissants, danishes, and packaged loaves. Price tags in Japanese are visible on each item. The sign above reads 'パン屋墨絵' (Pan-ya Sumi-e). No exterior storefront or menu board is shown.

Bread and Pastry Display
Two white plates with decorative patterns, each holding a loaf of bread and a pastry item. The loaves appear to be whole wheat or multigrain, while the pastries are golden brown with visible glaze.

Bacon and Black Pepper Bread Display
A close-up view of golden-brown, oval-shaped bread rolls arranged on a wooden rack inside a bakery display case. A clear acrylic sign in front reads 'ベーコンパン' (Diced Bacon and Black Pepper) with Japanese description and price ¥420 tax incl.

Bakery Display Case
A bakery display case showcasing various breads and pastries, including sesame buns, fried dough pieces, and white bread loaves, with price tags visible.

Bakery Display Case
A close-up view of a bakery display case showcasing various baked goods, including almond and salt croissants, French breads, fried onion buns with black pepper, and other pastries.

Bread on a Plate
A white plate with brown rim holds several pieces of bread, including sliced loaves and round rolls, showcasing their crusts and crumb textures.

Bakery Display Case
A bakery display case filled with various breads and pastries, including baguettes, croissants, and loaves. The shop sign above reads 'Pan Kya Inso' in Japanese characters. Inside, a staff member is visible behind the counter.

Bread Roll on Plate
A golden-brown bread roll with a slightly cracked crust sits centered on a light gray plate. The plate rests on a wooden table surface with visible grain patterns. No signage, menu boards, or exterior storefront elements are present in the image.

Bakery Display Case
A close-up view of a bakery display case containing various baked goods, including onion breads, croissants, and other pastries. Price tags are visible with Japanese and English text.

Bakery Display Shelf
Interior view of a bakery display shelf filled with packaged breads and pastries, including chocolate bread, fruit rolls, and cream-filled buns. Price tags in Japanese are visible on each item.

Pastries on plates
Two white plates with cartoon designs hold assorted baked goods, including golden-brown pastries and bread rolls wrapped in plastic.

Bread and Pastry Display
A wooden table surface with two white plates holding assorted baked goods. The larger plate contains a whole loaf of bread, a glazed pastry, and another pastry partially visible. The smaller plate holds a powdered sugar-dusted bun with an orange slice, a golden-brown pastry, and a wrapped round pastry.

Brown paper packages on white surface
Two crumpled brown paper bags sit side by side on a plain white surface. The bag on the left is larger and has a small black sticker near its top edge. The smaller bag on the right features red printed text along its upper rim, likely indicating contents or instructions.

Pastries on a Plate
A close-up photo of three golden-brown pastries on a white plate with blue and red designs. The pastries appear to be freshly baked, with one wrapped in clear plastic. The lighting highlights the crispy texture of the pastry surfaces.

Bakery Display Case
A close-up view of a bakery display case showcasing various pastries and breads, including Burdock French Bread with Cheddar Cheese, Anchovy Olive with Semifreddo Tomato, Orange Peel Macadamia Nut Flan, and Orange Peel Macadamia Nut Flan.

Bakery Display Case
A close-up view of a bakery display case showing packaged bread rolls. Two types are visible: 'White Bread Rolls with Butter' (2 pieces, ¥260) and 'Rolls' (3 pieces, ¥270). The packaging is clear plastic bags tied with yellow bands. Price tags in Japanese and English indicate allergen information and tax-inclusive pricing.
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