Bag'n'Noun

Bag'n'Noun is a Japanese bag and accessories brand operated by MAMBORAMA, situated on the B2 floor of Lumine Est Shinjuku directly connected to JR Shinjuku Station. The brand operates under the philosophy of "Necessary or Unnecessary" and produces all of its bags domestically in Japan, emphasising craftsmanship and functional design. The shop specialises in everyday bags, rucksacks and small leather goods that blend practical utility with a clean, minimalist aesthetic. Each piece is designed and manufactured in Japan, which allows the brand to maintain tight quality control and offer products built to endure daily use in a busy city like Tokyo. The store is located a one-minute walk from the JR Shinjuku Central East and East ticket gates, making it a convenient stop for commuters. Opening hours run from 11:00 to 21:00 on weekdays and from 10:30 to 21:00 on weekends and holidays, and tax-free shopping is available for overseas visitors.

MAMBORAMAによる日本のバッグブランド。国産のクラフトバッグを専門に、ルミネエスト新宿B2階で展開。