Nishimura Tomohiro (tomnishi)
Products are arranged facing the aisle, making them hard to resist picking up. Some items are exclusive to Shinjuku, so it is worth dropping by occasionally to see what is new.

Location: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−38−1 ルミネエスト B2
LUMINE EST Shinjuku
Bag'n'Noun is a Japanese bag brand by MAMBORAMA on the B2 floor of Lumine Est Shinjuku, specialising in domestically crafted everyday bags.
Bag'n'Noun is a Japanese bag brand by MAMBORAMA on the B2 floor of Lumine Est Shinjuku, specialising in domestically crafted everyday bags.
Bag'n'Noun is a Japanese bag and accessories brand operated by MAMBORAMA, situated on the B2 floor of Lumine Est Shinjuku directly connected to JR Shinjuku Station. The brand operates under the philosophy of "Necessary or Unnecessary" and produces all of its bags domestically in Japan, emphasising craftsmanship and functional design.Based on 23 Google reviews
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Nishimura Tomohiro (tomnishi)
Products are arranged facing the aisle, making them hard to resist picking up. Some items are exclusive to Shinjuku, so it is worth dropping by occasionally to see what is new.
Christy W.
It is still on the B2 level, directly opposite the Japanese sports shoe store Atmos.

Bag’n’Noun

Bag 'n Noun Storefront
A retail store display featuring the sign "BAG 'n NOUN" with the tagline "NECESSARY or UNNECESSARY." The storefront showcases a variety of bags and accessories arranged on shelves and in glass cases, including patterned totes, handbags, and small pouches. A person is visible near the entrance.

BAGS ON DISPLAY
Two canvas tote bags hanging on metal hooks in a retail setting. The left bag is light blue with a red label, the right is dark navy with white tags and zipper details. Background wall has partial signage reading 'UNNECESSARY®'. Below are glimpses of other colored bags (red, yellow).

BAG in NOUN Store Display
Interior shot of a retail store featuring hanging bags on hooks under signage reading 'BAG in NOUN' with the tagline 'NECESSARY or UNNECESSARY'. Several colorful tote and shoulder bags are displayed, including white, blue, red, navy, and tan styles. Background shows shelves with additional merchandise.

Green tote bag with Bag'n'Noun label
A dark green canvas tote bag lies flat on a light wooden floor. The bag features two vertical pockets outlined by stitching, metal grommets at the corners, and a tan fabric handle. A white rectangular label near the top reads 'Bag'n'Noun' with smaller text below it. In the upper left corner, part of a blue and white fringed textile is visible.

Bag 'n' Noun Display
Interior shot of a retail display featuring various bags and accessories under the sign 'BAG 'n' NOUN NECESSARY or UNNECESSARY'. Shelves hold brown leather-style totes, black backpacks, folded fabric items in pastel colors, and blue tote bags. A small red card reads 'Made in Japan'. Lighting is bright with recessed ceiling fixtures.

Bag Shop Interior
Interior of a bag shop with customers browsing and staff attending to them. Display cases showcase various bags, including handbags and backpacks in different colors and styles.

Bag Shop Interior
Interior of a bag shop with customers browsing and staff attending to them. Shelves display various bags, including yellow and green ones. A man in white shirt and shorts stands near the counter.

BAGS ON DISPLAY
Three handbags are displayed on a shelf in what appears to be a retail store. The bags are gray, white with blue accents, and dark gray. A yellow bag is partially visible behind the dark gray one. All bags have brand tags that read 'BADHYNOLN'. The background shows pegboard walls typical of a shop interior.

Bag 'n' Noun Tote Bag Display
A white canvas tote bag with dark blue handles sits prominently on a shelf in what appears to be a retail store. Behind it, other bags are visible including a red and green one. The brand label reads BAG'n'NOUN: NECESSARY or UNNECESSARY.

Bag 'n' Noun Tote Bag
A green tote bag with a white label reading 'BAG 'N' NOUN' and 'NECESSARY OF UNNE CESSARY'. The bag features tan straps, silver rivets, and yellow stitching.

Bag Display Shelf
Interior shot of a retail store shelf displaying various colorful bags, backpacks, and totes hanging on metal racks. A red fire extinguisher is visible on the floor to the right.

Bag Store Interior Display
Interior view of a bag store with multiple metal shelving units displaying colorful handbags and tote bags on both sides. A central table holds additional bags. In the background, a reception desk area is visible with signage reading 'BAG & CO.' The lighting is bright, and the floor is tiled.

Bag Display Rack
Interior shot of a retail store featuring multiple metal shelving units displaying various handbags and totes in different colors and patterns, including quilted designs, plaid prints, and solid hues. A blue sign labeled 'BAG HUNN' is visible on the left shelf. In the background right, a glass display case holds additional merchandise, and a wall poster advertises 'TAX FREE'. The floor is tiled, and lighting fixtures are mounted above.

Bag Store Interior Display
Interior view of a retail store showcasing handbags and accessories on display shelves and tables. A counter with staff is visible in the background, along with promotional signage indicating tax-free shopping.

Bag 'n' Noun Product Card
A close-up of a product card held in hand, featuring a round leather tag with the text "Necessary or Unnecessary" and a gold ball chain. The card includes branding for Bag 'n' Noun, design by Mamborama, social media handles, and website URL.

Bag'n'Noun Business Card
A pink business card with Japanese and English text, QR code, Instagram handle, website URL, and store location details.

Dark Blue Tote Bag
A dark blue fabric tote bag with a handle, placed on a wooden floor against a light wall. The bag has visible stitching and metal grommets near the top opening.

BAG'n'FOLIN Tote Bag Display
A dark blue tote bag with a raised circular pattern hangs on display in a retail store. The brand name 'BAG'n'FOLIN' is visible on the side tag. A price tag shows ¥3,800. In the background, another black bag and promotional signage reading 'BAG'n'FOLIN ACCESSORY or UP TO 10%' are partially visible.

Business Card
A pink business card with QR code, Instagram handle, website URL, and branding text including 'BAG'n'NOUN', 'NECESSARY or UNNECESSARY', and 'Design & Production MAMBORAMA'. The card features a textured surface and is placed on a light-colored background.

Tote Bags Display
A collection of tote bags displayed on shelves in a store. The foreground features a light blue canvas bag with white lining, followed by a beige tote and a yellow tote in the background. A blue quilted item is partially visible to the left.

PUBLIC TOKYO WOMENS Shinjuku is a women's fashion boutique on the fourth floor o
View ShopAUX PARADIS Lumine Shinjuku is a Japanese skincare and cosmetics brand store on
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