治一郎

Jiichiro is a baumkuchen and sweets shop on the basement floor of Lumine Shinjuku, directly connected to JR Shinjuku Station, and it is built around the concept of "stacking happiness", a reference to the layered structure of its signature cake. The brand has grown into a popular souvenir chain with branches in Tokyo Station, Shibuya Scramble Square and Roppongi Hills, and the Lumine Shinjuku counter is one of its most convenient central Tokyo locations. The star product is the classic baumkuchen, a slowly baked ring cake whose concentric layers are said to symbolise good fortune, sold by the slice or in whole-ring gift boxes. Seasonal flavours such as matcha, chocolate and fruit variations rotate throughout the year, and the counter also stocks smaller baked confections that suit a personal treat rather than a formal gift. Opening hours run from 10:00 to 21:00, matching the Lumine food hall, and the counter sits only a short walk from the JR south exit ticket gates. Because baumkuchen is a popular souvenir for visitors flying home from Tokyo, the queue can grow during the late afternoon and on weekends, so a mid-morning visit usually offers the widest choice of flavours before popular varieties sell out.

「幸せを重ねる」をコンセプトにしたバームクーヘン＆スイーツ店。ルミネ新宿の地下にあります。