Jiichiro at LUMINE Shinjuku 1

Jiichiro

Shibuya Scramble Square Entrance

Photo of the physical exterior entrance storefront facade with visible signage reading 'SHIBUYA SCRAMBLE SQUARE' above glass doors. People are standing in line near the entrance. Decorative ceiling elements and promotional banners are present.

Bakery Display Case

A display case filled with various baked goods, including rolled cakes dusted with powdered sugar and small pastries in clear containers. In the background, there is a counter area with staff members working behind it. A tablet screen is visible on the left side of the counter.

Bakery Interior Display

Interior view of a bakery or cafe with glass display cases filled with baked goods like cakes and pastries. Staff members wearing masks are visible behind the counter. Wooden pillars feature Japanese characters, suggesting an Asian-style establishment. A promotional standee is placed near the entrance area.

Food Products Display

Two cups of creamy yellow drink with dark base, and two packages of layered wafers, all branded with '治一郎' (Jiro) logo.

Pudding Product Shot

Two cups of pudding with lids featuring nutritional information, placed on a branded paper bag and next to a box labeled 'PUDDING'. The packaging includes Japanese characters and English text.

Packaged Food Display

Shelves display packaged yellow food items in clear bags with Japanese characters, likely a bakery or specialty store interior.

Cake Product Display

A close-up of two slices of layered yellow cake on a red flower-shaped plate, next to a white box with Chinese characters.

Cake Display

A display of a round, yellow sponge cake with a hole in the center, placed on a white plate. A sign below reads '治一郎のパウムクーヘン' (Tajiro's Sponge Cake) and lists ingredients including rice flour, milk, wheat, orange juice, and soybeans. The price is listed as 1,480 yen.

Almond Butter Cake Display

A bakery display featuring almond butter cakes, including whole and sliced versions on yellow stands. A packaged cake box labeled 'Almond Butter Cake' is visible with a price tag of 560 yen. A sign indicates a new product.

Almond Butter Cake Display

A display case showcasing almond butter cakes, including whole and sliced versions with visible texture. A sign reads 'ALMOND BUTTER CAKE' alongside a smaller card labeled 'NEW'. The setting appears to be inside a bakery or café, with other baked goods visible in the background.

Layered Cake with Gold Leaf

A square layered cake with white frosting and gold leaf accents, topped with a small gold tag.

Jiichiro Cake Roll

A close-up photo of a rolled cake dusted with powdered sugar, placed on a white tray in front of a branded box labeled 'Jiichiro'. The background is minimal, focusing entirely on the dessert.

Food Display Counter

A display counter in a food establishment featuring neatly arranged packaged goods, including yellow and green boxes with blue accents, brown rectangular items, and white-wrapped products labeled '茶' (tea). Staff members wearing black uniforms and face masks are visible behind the counter. A digital screen displays Japanese characters, likely indicating the shop's name or branding. Various informational signs and brochures are placed on the counter.

Dairy Dessert Display Case

A glass display case filled with rows of small, round, yellow custard-like desserts in clear plastic cups labeled 'Goro'. Above them are packaged layered cakes also branded 'Goro', and to the left, a few rolled pastries. A sign indicates prices: 340 yen per piece.

Dessert Shop Interior Display

Interior view of a Japanese dessert shop with staff behind the counter, customers browsing, and shelves displaying packaged cakes and pastries.

Two cups of creamy beverage with Japanese characters

A close-up photo shows two clear plastic cups filled with a light yellow, creamy liquid, likely milk or a milk-based drink. Each cup has the black Japanese characters '治郎' (Jiro) printed on it. The lids are sealed and feature nutritional information in small print. In the background, there is a white box with an orange circular design and partial text visible.

Dessert Shop Interior Display

Interior view of a brightly lit dessert shop with customers browsing. Glass display cases showcase various pastries, cakes wrapped in pink paper, and colorful confections. Staff are visible behind the counter. Decorative wavy wooden ceiling elements add to the ambiance.

Packaged Food Product

Close-up of a transparent plastic package containing yellow, layered food items resembling dried fruit or snack chips. Black Japanese characters (likely '一郎') are printed on the packaging along with a red seal stamp in the bottom left corner.

Jiichiro Dessert Set

A close-up photo of a dessert set placed on a woven placemat over a patterned tablecloth. The set includes a cylindrical cake dusted with powdered sugar inside an open box labeled 'Jiichiro', and a small glass jar containing a yellow custard-like substance with the Japanese characters '治一郎' (Jiichiro) written vertically in black ink.

Cake in container

A round yellow cake with a hole in the center, partially eaten and placed on a wooden table.

Biscotti Display Case

A glass display case in a shop showcasing various types of biscotti, including lemon, chocolate, and raspberry flavors. There are also packaged biscotti boxes and a round cake visible on the right side.

Bakery Display Case

A glass display case in a bakery or cafe, showcasing various pastries and desserts. Items include yellow-wrapped cakes, small round tarts, layered cakes on plates, and packaged goods with green and white boxes. A hand is visible near the top left, touching the glass. Small price tags are placed in front of some items.

Pistachio Layer Cake

A square layered cake with light yellow sponge layers and a thin purple filling, topped with cream and crushed pistachios. A small white tag on top reads 'DO NOT EAT' in English and Japanese.

Cake Roll Dessert

A close-up of a rolled cake with yellow sponge layers, wrapped in white paper with black label, placed on a white box with Japanese characters.

Bakery Display Case

A glass display case in a bakery or cafe, showcasing various baked goods including rolled cakes and small pastries dusted with powdered sugar. A price tag is visible on the right side of the upper shelf.

Cake Slices in Container

A plastic container holding four slices of layered yellow cake, with a clear plastic knife resting on top.

Pastry Display Case

A glass display case filled with neatly arranged cream-filled rolled cakes dusted with powdered sugar, likely in a bakery or cafe setting.

Ringo Krone Bakery Products

A close-up of a golden-brown pastry on a branded napkin, alongside two red boxes labeled 'Ringo Krone' with white decorative patterns and logos. One box is open, revealing wrapped pastries inside.

Cake Display Case

A refrigerated display case in a bakery or cafe showing rows of rolled cakes dusted with powdered sugar on the top shelf and plain sponge rolls below, alongside jars of custard or pudding.

Chocolate Confectionery Product

A close-up of a chocolate-covered confection, possibly a truffle or cookie, topped with chopped nuts and pistachios. The item is partially unwrapped from its foil packaging, revealing the glossy chocolate exterior. Next to it lies an unopened brown wrapper featuring Japanese characters inside a circle and vertical calligraphy on the right side. The background shows a textured woven surface.

Butter Vanilla Cake with Packaging

A golden-brown butter vanilla cake sits in a cardboard box next to an orange and cream geometric-patterned paper bag. A white tag attached to the bag reads 'Butter Vanilla' in cursive script. The scene is set on a wooden surface, suggesting a bakery or café setting.

Chocolate Dessert

A close-up of a chocolate dessert in a rectangular container, with a piece lifted by black tongs. The dessert appears dense and moist, possibly a brownie or mousse. In the background, there is a box labeled 'Chocolate' and a surface with the word 'Jiichiro' visible.

Dessert Display Case

A glass display case in a shop showcasing various baked goods, including sweet potato cakes and layered pastries with price tags.

Yellow Cake Slices in Container

A close-up photo of four square slices of yellow cake arranged neatly in a clear plastic container with a red plastic fork inserted into one piece. The container rests on a dark blue and white patterned plate, set against a wooden table surface.

Product Label - Japanese Food Item

Close-up of a packaged food item label, likely an egg-based product (chicken eggs, sugar, wheat flour, shortening, etc.). The label includes ingredients list, nutritional information per serving (296 kcal), storage instructions (avoid direct sunlight, high heat, humidity), manufacturer details (Tajiro Co., Ltd.), and expiration date (20.12.27). A black square with white calligraphy '治一' is visible at bottom right.

Sliced Swiss Roll Cake

A close-up photo of a single slice of Swiss roll cake on a white square plate. The cake has a light yellow sponge with visible air pockets, dusted generously with powdered sugar in the center. The edges show a slightly darker golden-brown crust. The background is a blurred light-colored surface.

Packaged Food Product

A close-up of a white plastic package containing golden-yellow, textured food items resembling thin crackers or wafers. The packaging features black Japanese calligraphy characters and a small red stamp seal in the lower left corner. The background is a blurred wooden surface.

Bakery Display Case

A glass display case in a modern bakery or cafe, showcasing various packaged baked goods including yellow square pastries, round cookies, and layered cakes. A staff member in a dark blue shirt stands behind the counter. In the background, there is a checkout area with cash registers and other customers.

Product Packaging

A white rectangular box with a yellow stripe on the side, placed on a wooden surface. The box features black calligraphy characters and a small red seal stamp near the center. At the bottom left corner, there is vertical Japanese text.

Chocolate Product Packaging

Close-up of a white rectangular box with brown text and Chinese characters, next to a chocolate bar in packaging.

Packaged Food Item Display

A close-up view of a packaged food item, likely a type of snack or confectionery, displayed in a glass case. The packaging is clear plastic with Japanese characters written on it. In the background, there are other similar packages and a small white bag tied with a ribbon.

Beverage in branded cup

A clear plastic cup filled with a yellowish beverage, possibly juice or smoothie, sits on a wooden table. The cup has black Japanese characters written vertically on it. In the background, there is a closed laptop and part of a mouse visible.

Swiss Roll Cake

A close-up of a sliced Swiss roll cake with yellow sponge, white cream filling, and powdered sugar on top. A black serving utensil is visible in the foreground.

Boule de Neige Display

A display featuring a poster and stacked tins of Boule de Neige, a Japanese ice cream dessert. The poster shows the product with text in Japanese and English. Tins are labeled 'Jiichiro' and arranged neatly on a shelf.

Dessert Display with Packaging

A display of two round, yellow sponge cakes on white plates. Behind them are packaged items including a red circular sticker reading 'chris tma Lovers!' and a yellow box featuring cartoon characters. A price tag at the bottom reads '1,480 yen'.

Food Display Counter

A well-lit indoor food display counter featuring packaged yellow snacks, neatly arranged on shelves. A sign with Japanese characters is prominently displayed above the products. Various informational cards and price tags are visible around the display area.

Dessert Shop Interior

Interior view of a dessert shop with red-lit counter, staff in blue uniforms serving customers, and various pastries displayed on glass shelves.

Beverage Display Case

A refrigerated display case filled with rows of identical yellow beverages in clear plastic cups, each labeled with Japanese characters. A small sign indicates the product name and price.

Calligraphy on paper bag or packaging

Close-up of a white textured surface with bold black calligraphic characters reading '治郎' (Jiro). Gold brushstroke lines frame the text horizontally. A small square seal stamp appears in the lower left corner, likely part of a brand logo or signature mark. The style suggests Japanese aesthetic branding, possibly for food products like rice, tea, or snacks.

Matchcake in a container

A rectangular brown plastic container holding two pieces of green match-flavored cake or dessert, placed on a light blue towel with white stripes.

Cake Slice

A close-up of a golden-brown cake slice with a soft, porous crumb and slightly caramelized top crust, placed on a white plate.

Store Interior Display

A display stand in a store featuring a lit sign with Japanese characters and a red seal, likely indicating the brand name. Below are packaged yellow items, possibly food products. A staff member wearing a mask is visible on the left.

Chorizo Shop Interior Display

Interior shot of a shop counter displaying packaged yellow food items labeled 'Chorizo'. A staff member wearing a mask and uniform is visible behind the counter. Signage includes a blackboard with Japanese characters, promotional posters, and payment method icons.

Japanese layered cake product display

A round, ring-shaped Japanese layered cake (chiffon or sponge) sits on a white scalloped plate. The cake has golden-yellow layers and is wrapped in white paper with a black label bearing Japanese characters. Surrounding the cake are several white boxes and cards featuring calligraphy-style Japanese text reading '治郎' (Jiro). A watermark reads '日本失心瘋' (Japan Lost Mind). The scene suggests a bakery or confectionery product showcase.

Jiichiro Bakery Display

A display of baked goods from Jiichiro, including a round cake in a decorative tin labeled 'Burlington Neshu' priced at ¥2,000 (tax included), and another cake with visible layers inside a branded container. A plate of small round pastries sits nearby. The setting appears to be an indoor shop or exhibition area with blue tablecloth.

Gift Shop Display

A display shelf in a shop featuring packaged goods, including orange patterned gift bags and stacked boxes of brown and green products. Price tags are visible on the shelves.

Social Distancing Sign

A sign with Japanese text instructing people to maintain distance, placed on a surface near a textured wall.

Bag with Japanese-style design

A hand holding a white paper bag with gold circular patterns and the characters '治郎' (Jiro) printed on it. The background shows an indoor setting with hexagonal floor tiles.

Special Sweet by Craftsmanship

A close-up of a round, yellow sponge cake with a hole in the center, covered in white icing. The cake is placed on a white plate against a plain background. Text in Japanese and English reads 'Especial Sweet by Craftsmanship' alongside stylized calligraphy.

Bakery Display Case

A display case in a bakery or cafe showing various packaged baked goods and pastries, including colorful layered cakes and small bread items with price tags.

Dessert Shop Interior Display

Interior view of a dessert shop with staff behind the counter, product displays on glass shelves, and packaged goods in boxes. Visible signage includes 'Jiichiro' above the entrance area.