サンリオナウ!!! ルミネエスト新宿

Sanrio now!!! LUMINE EST Shinjuku is an official Sanrio character merchandise shop on the third floor of LUMINE EST Shinjuku, the fashion building directly connected to JR Shinjuku Station at 3-38-1 Shinjuku. The shop is operated by Sanrio Co., Ltd., the Japanese company behind Hello Kitty, Cinnamoroll, Kuromi and dozens of other character franchises that have become cultural exports since the 1970s. Its location inside LUMINE EST places it alongside other youth-focused fashion and lifestyle retailers, and it is one of two Sanrio stores in Shinjuku ward. The shop carries a broad range of character goods including stationery, plush toys, household items, clothing and seasonal limited editions, with a constantly rotating selection of the most current Sanrio characters. It also serves as a ticket outlet for Sanrio Puroland, the indoor theme park in Tama, and for Harmonyland in Oita, making it useful for visitors planning trips to the brand's attractions. Tax-free shopping is available for overseas visitors, and the shop is a popular stop for souvenir purchases. Sanrio now!!! is open from 11:00 to 21:00 and is reached within a two-minute walk of the JR Shinjuku Station platforms. The shop is busiest on weekends and during school holidays, when queues for popular limited-edition items can form, and staff are accustomed to assisting international customers with character identification.

ルミネエスト新宿3階のサンリオ公式キャラクターグッズ店。ハローキティをはじめ、仲間たちが勢ぞろい。