Sanrio Now !!! at LUMINE EST Shinjuku

Sanrio Now !!!

Sanrio now !!! Storefront

A brightly lit Sanrio store entrance with visible signage reading 'Sanrio now !!!' above the shop. The storefront features shelves filled with Hello Kitty plush toys and merchandise, including a pink tote bag hanging prominently in front. Inside, customers browse colorful displays of Sanrio products under warm lighting.

Sanrio now !!! Store Entrance

A brightly lit storefront of a Sanrio-themed shop, featuring the sign 'Sanrio now !!!' above the entrance. Inside, shelves are stocked with colorful merchandise including plush toys, stationery, and accessories. A display board on the right showcases various products with illustrations of characters like Hello Kitty and My Melody. The floor is tiled, and there's a hand sanitizer stand near the entrance.

Sawrio Logo

A blue logo with the word 'Sawrio' written in a cursive font, where the final letter is stylized as a heart shape.

Sanrio Hand Cream Display

A retail display of Sanrio-branded hand creams in clear packaging, featuring characters like Hello Kitty, My Melody, Cinnamoroll, Kuromi, and Tsum-Tsum. The products are arranged on a white rack with pink and blue color schemes, showcasing various scents such as 'Milk & Honey' and 'Moonlight'. Each tube is labeled with the character's name and scent type.

Hello Kitty and Sanrio Event Posters Display

A black A-frame display board featuring promotional posters for a Hello Kitty exhibition running from November 1 to December 24, along with other Sanrio character events like 'Sanriobuuro Land' and 'Halloween Festival'. The posters showcase various merchandise and event details in Japanese.

Sanrio Character Merchandise Display

A display of plush toys and accessories featuring Sanrio characters, including Kuromi in purple-themed outfits. The items are arranged on shelves with a 'SANRIO CHARACTER' sign visible below the middle shelf. Below, there are small handbags in pink and blue colors with character designs.

Plush Keychains Display

A wall display of colorful plush keychains and charms, including Hello Kitty, Kuromi, My Melody, and other Sanrio characters. Items are arranged in rows on hooks against a white background with black outlines.

Hello Kitty Merchandise Display

A display of Hello Kitty plush keychains and hair clips in blue, pink, and white colors. The items are arranged on shelves with tags reading 'I ♥ Hello Kitty'. Background shows a store interior with red shelving units.

Cute Plushies Display

A shelf display featuring plush toys, including white and pink characters with bows, arranged neatly in a store setting.

Plush Toy Display in Store

A plush toy with blue hair and purple accessories is displayed on a rack inside a store. The toy has large, expressive eyes and is dressed in a white outfit with purple accents. A Kuromi character tag is attached to the toy. In the background, there are other plush toys and merchandise items on display shelves. A person is visible in the background near the entrance.

Cinnamoroll Merchandise Display

A shelf display in a store featuring packaged Cinnamoroll-themed stationery items, including notebooks and possibly card cases. The packaging is predominantly pink and blue with the character's face prominently displayed. Other merchandise like plush toys are visible in the background.

Plush Toy Merchandise Display

A shelf display of packaged plush toys, including a black penguin-like character with yellow accents and a blue monster character.

Plush Toy Display

A hand holds a packaged plush toy featuring Kuromi from Sanrio, dressed in purple with white accents and wearing a red hat. The packaging includes Japanese text indicating it is a 'Cookie & Plushie Combo' with sandwich chocolate. Background shelves display various other plush toys and merchandise.

Christmas Plush Display

A festive display featuring plush toys dressed in holiday attire, including a pink character in a Santa hat and red dress, and a brown bear wearing a striped hat with a blue bandana. The scene includes a small Christmas tree adorned with red ornaments and a green bauble. Background elements include promotional signage with 'Holidays!' text and Sanrio branding.

Plush Keychains Display

A close-up view of plush keychains hanging on a rack in what appears to be a store or shop. The visible items include Hello Kitty and My Melody characters, both with tags indicating they are Sanrio Original products.

Hello Kitty Birthday Event Display

Interior shot of a Sanrio store featuring a Hello Kitty birthday event display with heart-shaped notes, promotional posters, and a digital screen showing Hello Kitty in costume.

Hello Kitty and Friends Okigachou Blind Box Display

A display of Takara Tomy Arts Hello Kitty and Friends Okigachou blind box toys, featuring pink packaging with Japanese and English text. A plush yellow character resembling Gudetama wearing a crown sits atop the boxes, holding a pink flower accessory. The background shows a retail store interior with shelves and other merchandise visible.

Sanrio Merchandise Display

A plush Kuromi doll dressed in a kimono is displayed on a shelf, packaged and labeled with prices.

Kuromi Nail Clipper with Cap

A packaged nail clipper featuring the Kuromi character from Sanrio, held in a store display. The packaging includes Japanese text and branding for KAI Beauty.

Hello Kitty Merchandise Display

A display of Hello Kitty plush toys and accessories in pink and white tones, including a round bag with ruffled edges, small plush figures, and a fuzzy wallet-style item.

Sanrio Store Interior

Interior view of a Sanrio store featuring plush toys, merchandise displays, and promotional signage. Visible items include plush characters on shelves, a digital screen advertising promotions, and decorative wall art with Sanrio branding.

Sanrio Now Store Interior

Interior view of a Sanrio-themed store with customers browsing merchandise. Shelves display plush toys, stationery, and accessories. Signage reads 'Sanrio now !!!' above the entrance.

Sanrio now !!! Store Interior

Interior view of a Sanrio merchandise store with shelves filled with plush toys, stationery, and accessories. A customer is browsing near gashapon machines on the left.

Sanrio Plush Keychains Display

A retail display rack featuring plush keychains of Hello Kitty, My Melody, and Kuromi dressed as vampires or gothic characters. The items are hanging on silver chains with tags attached. Below the rack, baskets hold additional plush toys in pink and white packaging. Background shows a tiled wall and store interior.

Sanrio Store Interior

Interior of a Sanrio store featuring plush toys and merchandise on display shelves. Customers browsing items near the entrance.

Sanrio Merchandise Display

A close-up view of a collection of Sanrio plush keychains and accessories hanging on display hooks. The central item is a white bunny plush with pink ears, red cheeks, and a flower accessory. Surrounding it are other characters including a hamster-like figure and a yellow character. Tags indicate 'Sanrio Original' branding.

Kuromi Bat Wings Merchandise Display

A close-up view of a black bat wing accessory featuring the Sanrio character Kuromi, packaged in clear plastic with a purple tag displaying the character's name and logo. The item is hanging on a wire rack alongside other plush accessories.

Hello Kitty Merchandise Display

A display of Hello Kitty plush keychains hanging from metal racks, with pink and blue tags reading 'I <3 Hello Kitty'. Below are stacks of packaged items in purple and pink packaging.

Sanrio Plushies Display

A close-up view of plush toys hanging on a rack, featuring characters like Cinnamoroll and Pompompurin with their corresponding tags visible.

Sanrio Merchandise Display

Interior shot of a Sanrio store shelf featuring plush toys, stationery, and accessories from characters like Hello Kitty, Pompompurin, Kuromi, and My Melody. A banner above displays cartoon panels with Japanese text. Products are packaged in clear plastic with colorful branding.

Sanrio now store interior

Interior view of a Sanrio merchandise store with customers browsing products, shelves filled with plush toys and accessories, and signage reading 'Sanrio now !!!' above the entrance.

Hello Kitty Merchandise Display

A display of plush Hello Kitty keychains hanging from colorful tags with 'I Love Hello Kitty' printed on them. The plushies are in pastel colors like pink and blue, arranged neatly on a shelf.

Sanrio Store Interior

Interior view of a Sanrio store with merchandise displays, customers browsing, and signage reading 'Sanrio now !!!' above the entrance.

Sanrio Merchandise Display

A display of packaged plush toys and bags featuring Sanrio characters like Hello Kitty, My Melody, Cinnamoroll, and Kuromi. The items are arranged on shelves in a store setting with visible ceiling lights and wall decorations.

Sanrio Merchandise Display

A retail display rack featuring Sanrio character-themed hand creams and accessories, including Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin in pastel packaging with 'Hand cream' labels.

Sanrio Store Interior

Interior of a Sanrio store featuring plush toys and merchandise. Shelves display Hello Kitty, My Melody, Kuromi, and other characters. A customer browses near the counter where another person stands. Wall art includes 'Sanrio no!!' and character illustrations.

Hello Kitty Merchandise Display

A display of Hello Kitty plush keychains and accessories hanging on a rack in what appears to be a retail store. The items include pink and blue keychains with the iconic character's face, along with matching plush toys. Below the hanging items are neatly arranged cards or small products in clear plastic packaging.

Plush Keychains Display

A close-up view of various plush keychains hanging together, including a white dumpling character and a pink cat-like figure with yellow ears. Tags from Sanrio Original are visible on some items.

Sanrio Plush Keychains Display

A close-up view of Sanrio plush keychains hanging on display hooks in a store. Visible characters include Pompompurin (yellow), Cinnamoroll (white), Sugarbunnies (brown rabbit), and My Melody (pink bunny). Tags indicate 'Sanrio Original' branding. Background shows additional merchandise including pink plush items.

Sanrio Merchandise Display

A retail shelf display featuring packaged Sanrio character accessories, including Hello Kitty, My Melody, Cinnamoroll, and Pompompurin keychains and charms. Below the hanging items are plush toys in clear packaging, arranged by color and character theme.

Plush Toy Display

A close-up view of a black plush cat toy hanging among other merchandise in what appears to be a store display. The toy has large white eyes, an orange nose, and a blue collar. Surrounding items include tags with cartoon characters, a yellow bag labeled 'HANABI', and various other plush toys like pink and green ones.

Hello Kitty and Sanrio Characters Display

A photo of a Hello Kitty figure dressed in traditional Japanese attire, standing in front of a backdrop featuring other Sanrio characters like Kewpie and Pochacco.

Sanrio Store Interior

Interior view of a Sanrio store featuring merchandise shelves, a checkout counter with staff, and customers browsing. Wall decorations include playful graphics and 'Sanrio now!!!' signage.

Plush Keychains Display

A collection of plush keychains featuring characters like Gudetama, Kirimichan, and others hanging on a rack inside a shop. A hand holds one yellow plush character in the foreground.

Kuromi Merchandise Display

A close-up of a packaged Kuromi-themed item, likely a pencil case or pouch, held in front of a store shelf displaying various Sanrio character products.

Cute Character Lip Cream Display

A shelf display of packaged lip creams featuring popular characters like Hello Kitty, My Melody, Kuromi, and Cinnamoroll. The products are arranged in clear plastic packaging with pastel-colored boxes labeled 'lip cream' or 'lip ointment & hand cream'. Some items include matching tubes or additional accessories.

Hello Kitty plushies display

A shelf in a store displays plush keychains, primarily Hello Kitty characters dressed as angels with pink bows and wings. A yellow Gudetama character is also visible in the basket below.

Sanrio Store Interior

Interior view of a Sanrio store with merchandise displays, customers browsing, and staff attending to the shop.

Sanrio Plush Keychains Display

A close-up view of plush keychains hanging in a retail display. The central item is a white bunny with pink ears and bow, flanked by similar brown and blue bunnies. Tags show 'Sugarbun' branding and Sanrio copyright details.

Sanrio Plush Keychains Display

Close-up of colorful Sanrio plush keychains hanging on display hooks, including Pompompurin and Cinnamoroll, with yellow tags labeled 'Sanrio Original'. Background shows other plush items like My Melody and red characters.

Sanrio Plush Keychains Display

Close-up of a brown plush keychain with pink ears and white accents, hanging alongside other Sanrio merchandise in a retail display.