Location: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−38−1 ルミネエスト新宿 B1F
LUMINE EST Shinjuku
Aiam is a Japanese beauty brand flagship store on the B1F of LUMINE EST Shinjuku, built around the concept of fragrance as a personal chapter.
Aiam is a Japanese beauty brand flagship store on the B1F of LUMINE EST Shinjuku, built around the concept of fragrance as a personal chapter.
Aiam is a Japanese beauty brand flagship store on the B1F of LUMINE EST Shinjuku, relaunched in September 2025 as an expanded version of the brand's first ever outlet. Founded by Aiam Inc. with the concept "I am me, happiness is always decided by my heart," the brand centres on the idea that fragrance can mark different chapters of life, and the Shinjuku store is its most fully realised expression.Based on 29 Google reviews
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それドロップやない、おはじきや
Arriving from Nagano yesterday, I was greeted in a friendly, casual manner by the staff. Her approachable demeanor and smile made the interaction pleasant. I was delighted to discover a perfume in my favorite fragrance, leaving me very satisfied.
Aíam(アイアム)
Chapter 65 Body Oil Display
A display of Chapter 65 products, including a bottle of shimmering body oil labeled 'Aiam', accompanied by its packaging and a small informational card on a marble countertop.
Chapter 65 Eau de Parfum Box
A white rectangular box with 'chapter 65' and 'Eau de Parfum' printed on it, featuring an abstract design with dark blue, orange, and pink tones.
Perfume Bottle and Packaging
A hand holds a clear glass perfume bottle with a silver cap, labeled 'chapter 65 Eau de Parfum' and 'Áiam'. Below it lies a white box featuring the same branding and design elements.
Product Display Shelf
A curved, multi-tiered shelf display featuring various skincare and cosmetic products arranged neatly on three levels with backlighting.
Product Display Shelf
A clean, minimalist display shelf with multiple tiers showcasing various skincare or cosmetic products. The items include bottles and jars arranged neatly on white shelves against a textured wall background.
Perfume Display in Store
A display of perfume bottles under glass domes, with labels like 'Chapter 56' and 'Aiam'. People are examining the products in a well-lit store interior.
Perfume Display
A display of 'chapter 65' perfume bottles on a marble countertop. One bottle is marked 'SOLD OUT'. A brochure with abstract art and the text 'chapter 65 Álam' lies in front. Price tags indicate ¥1,000/¥3,000/¥5,000 for different sizes.
Product Display Shelf
A curved shelving unit in a store displays various beauty or wellness products, including bottles of lotions and creams on the top shelf, small perfume-like bottles with white caps on the middle shelf, and smaller jars and packaged items on the bottom shelf. Each item has a label with text that is not fully legible.
Perfume Display
A display of perfume products on a light-colored surface. A bottle labeled 'chapter 70 Eau de Parfum' with a metallic cap is shown next to a glass container holding orange flowers and purple cards. A small sign indicates the item is sold out. Additional cards feature floral designs and text including 'chapter 70', 'Alam', and pricing details in Japanese.
Product Display Shelf
Interior view of a retail display featuring multiple shelves holding various products including bottles with pump dispensers, small glass jars, and packaged items arranged neatly against a neutral wall background.
Perfume Display
A well-lit interior display featuring rows of perfume bottles and diffusers arranged on white pedestals. Small cards with product names are placed in front of each item.
Reed Diffuser Display
A display of various reed diffusers and small perfume bottles arranged on a white countertop, with informational cards placed in front.
Product Display Counter
A display counter with multiple small glass bottles arranged in clear acrylic holders on a marble surface. Each bottle is accompanied by a card featuring colorful abstract designs and metallic spherical objects placed nearby.
Interior of a luxury fragrance store
A curved, minimalist interior with marble shelves displaying perfume bottles and reed diffusers. Soft lighting highlights the products against beige walls.
Interior of a modern retail store
The image shows the interior of a well-lit, minimalist store with curved wooden and marble display units. Shelves on the left hold various products in white packaging. A central counter displays glass jars and reed diffusers. The ceiling has recessed lighting and curved light fixtures. No signage or menu is visible.
Perfume Boxes Display
Three rectangular perfume boxes arranged diagonally on a dark textured surface. Each box features white labeling with black serif typography reading 'chapter [number]' and 'Eau de Parfum'. The numbers visible are 86, 65, and 2. To the right of each label is an abstract photographic print showing colorful, fluid-like textures in warm and cool tones.
Aroma Diffuser and Perfume Display
Interior shot of a modern retail space showcasing various fragrance products, including reed diffusers in glass bottles with white labels and small perfume vials with metallic caps. Product cards are placed beside each item. In the background, customers browse shelves lined with more products under warm lighting.
Perfume Display Counter
A well-lit interior shot of a perfume display counter featuring multiple glass bottles with silver caps arranged on clear acrylic stands and marble surfaces. In the background, customers browse products while staff members attend to them. Small informational cards are placed near some items.
Perfume and Fragrance Display
A curved shelving unit in a store displays various fragrance products, including reed diffusers on the top shelf and small bottles of perfume or body mist below. The shelves are illuminated with warm lighting, highlighting the neatly arranged items against a beige background.
Nana Perfume Display
Interior shot of a perfume shop with neatly arranged glass display cases containing various scented bottles and diffusers. Shoppers browse near the counter where staff are present. Background shelves hold additional products under warm lighting.
Perfume Display Counter
A display counter featuring multiple perfume bottles arranged in clear acrylic holders on a marble surface. Small cards with colorful designs are placed near some bottles. A person wearing yellow sneakers is partially visible at the edge of the frame.
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