Demi-Luxe BEAMS at LUMINE Shinjuku 1

Demi-Luxe BEAMS is a women's fashion label from the BEAMS group on the second floor of LUMINE Shinjuku 1, beside Shinjuku Station.

Demi-Luxe BEAMS is a women's fashion label from the BEAMS group, located on the second floor of LUMINE Shinjuku 1 beside Shinjuku Station's south exit. The Shinjuku store was renewed in March 2023, incorporating an event space for pop-up shops and seasonal presentations.

The label is designed for style-conscious women balancing fulfilling work and private lives, with a concept built around brightness, cleanliness and balance. Collections blend trend-driven pieces with high-quality basics, allowing customers to mix seasonal items with wardrobe staples.

The store operates during LUMINE Shinjuku 1 hours, typically 11:00 to 21:00 daily. Its location directly connected to JR Shinjuku Station makes it one of the most convenient fashion destinations for commuters and visitors to the Shinjuku area.