金沢新一
Despite being near closing time, the staff greeted me warmly and assisted me throughout my shopping, making the experience enjoyable. Thank you!

Location: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−38−1 B1F
Floor B1 · LUMINE EST Shinjuku
Diana LUMINE EST Shinjuku is a women's shoe and handbag shop on the B1F of LUMINE EST, directly connected to Shinjuku Station.
Diana LUMINE EST Shinjuku is a women's shoe and handbag shop on the B1F of LUMINE EST, directly connected to Shinjuku Station.
Diana LUMINE EST Shinjuku is a branch of Diana Co., Ltd., a Japanese women's shoe and handbag retailer that operates a nationwide network of shop-in-shops within LUMINE and other fashion buildings. The store sits on the B1 floor of LUMINE EST Shinjuku at 3-38-1 Shinjuku, directly connected to JR Shinjuku Station, and is positioned as the brand's principal Shinjuku outlet alongside a sister counter in LUMINE Shinjuku. Diana is known in Japan for producing women's shoes in a wider range of sizes than is commonly available, catering to feet that fall outside the narrow standard Japanese sizing.Based on 33 Google reviews
No negative reviews yet.
金沢新一
Despite being near closing time, the staff greeted me warmly and assisted me throughout my shopping, making the experience enjoyable. Thank you!

Diana

Diana Storefront Display
A storefront display featuring the brand name 'DIANA' illuminated above a glass shelf holding a zebra-print handbag and white ankle boots. Below, two tables showcase black high heels with stiletto heels on one side and beige knee-high boots on the other. The background includes vertical slats and reflective surfaces.

Pearl-Adorned Loafer Shoes Display
A flat-lay product shot featuring three pairs of loafers in navy blue, white, and black suede/leather finishes, each decorated with pearl embellishments on the strap. Accompanying accessories include a pearl necklace, matching earrings, and hair clips, all arranged against an orange background.

Ankle Boots Display
Three pairs of ankle boots are displayed on a white surface against a patterned wallpaper background. The boots come in black, taupe, and light pink colors, each featuring a square heel and pointed toe design.

Jiana High Heels Collection
Six pairs of pointed-toe high heels in suede finish, arranged in a circular pattern on a neutral background. Colors include mustard yellow, forest green, terracotta, lavender, black, and light gray. Each shoe features the brand name 'JIANA' visible inside the heel area.

Beige Ankle Boots and Woven Bag Flat Lay
A flat lay photograph featuring a pair of beige leather ankle boots with pointed toes and block heels, positioned on the left side. To the right is an off-white woven bucket bag with a fluffy faux fur trim around its opening. In the bottom right corner lies a small arrangement of dried pampas grass or similar botanical elements against a plain light background.

Glitter Sneakers Product Shot
A pair of white sneakers with glittery accents and holographic details, photographed against a soft pink background.

Glitter Sneakers Product Shot
A pair of chunky sneakers with glitter accents on a marble surface against a pink wall.

Shoe Collection Display
A flat-lay photograph of six women's ballet flats arranged on a beige fabric background. The shoes feature pointed or rounded toes, some with bow details, in colors including black, nude, silver, and gold. Each shoe has an insole label reading 'JANA'. No signage, menu, or storefront elements are visible.

Fashion Accessories Display
A flat-lay product shot featuring a multi-colored tote bag and three pairs of ankle boots in neutral tones, arranged on split orange and lavender backgrounds.

High Heels on Pink Background with Petals
A pair of glossy high-heeled shoes, one black and one beige, displayed against a soft pink background scattered with rose petals.

Diana Sandals Collection
Four pairs of women's sandals displayed on a white fabric surface. The shoes feature different styles including metallic silver, nude, and white strappy designs with block heels. Brand name 'DIANA' is visible on the insoles.

Fashion Flatlay with Boots and Accessories
A flat-lay photo featuring a pair of beige knee-high boots, a brown handbag, a book titled 'The Little Book of', and pink roses on a white wooden surface with a pink fabric background.

Black Sneakers with Rhinestone Buckle
A pair of black knit sneakers featuring a rhinestone-encrusted rectangular buckle on the side, placed on a pink fabric surface alongside two white flowers and a book titled 'THE LITTLE DICTIONARY OF SHINING'.

Floral Heels Collection
A flat-lay photograph of six high-heeled shoes with floral and abstract patterns, arranged on a textured beige fabric surface.

Fashion Accessories Display
A flat-lay photo of two pairs of women's shoes and matching handbags, all decorated with patriotic-style patches featuring American flags and palm trees. The items are arranged on a soft beige fabric background.

Summer Footwear and Accessories Flatlay
A flat-lay photograph showcasing four pairs of woven espadrille-style sandals in brown, orange, white, and navy blue. Two yellow lemons are placed near the center. A large woven straw tote bag with a plaid lining is positioned on the right side. All items rest on a wrinkled beige fabric background.

High Heels Display
Three pairs of pointed-toe high heels are arranged on a white marble surface. The top pair is black suede with ruffled detailing near the heel. Below it, a bright pink suede shoe features similar ruffles and an insole label reading 'JANA'. At the bottom, a cream-colored leather pump has gathered fabric at the ankle strap.

Suede Boots Display
Four pairs of suede boots in varying shades (tan, black, dark brown) arranged on a white surface and block against a soft pink wall.

White Chunky Sneakers with Heart Details
A pair of white chunky sneakers featuring heart-shaped accents and sparkling buckles, displayed on a fluffy pink surface surrounded by red ribbons and heart-shaped candies.

Jiana Heels Collection
Four pointed-toe pumps in beige, cream, pink, and silver with chain-link embellishments on the vamp. Brand label 'JIANA' visible inside each shoe.

Shoe Collection Display
Four pairs of women's shoes arranged on a light wooden floor. Two are loafers with square buckles in beige and dark brown. Two are lace-up oxfords, also in beige and dark brown. All feature chunky block heels. Brand 'JANA' is visible inside the shoe interiors.

Fashion Accessories Flat Lay
A flat lay photo featuring two ankle boots with shearling cuffs (one beige, one black), a brown faux-fur handbag, sunglasses, gold rings, and a fashion magazine on a white textured surface.

Glitter Sneakers on Fabric Background
A pair of beige and silver glitter sneakers displayed on a soft, peach-colored fabric background. The shoes feature chunky white soles with glitter accents along the sides and toe areas. Laces are neatly tied, and the interior lining is visible in both shoes.

Shoe and Clutch Set
A pair of champagne-colored pointed-toe high heels with rhinestone embellishments on the toe, placed next to a silver glitter clutch purse. The shoes feature a stiletto heel and are branded 'DIANA' inside. A sprig of baby's breath flowers is visible in the corner, all arranged on white fabric.

Fashion Flatlay
A flat-lay composition featuring a beige and white tote bag, two pairs of loafers (one cream, one brown), yellow tulips, gold jewelry including rings and earrings, a small book, and lipstick on a textured gray surface.

Diana Velvet Slides Collection
Top-down view of six pairs of women's slide sandals arranged on a textured beige carpet. The shoes feature a square toe and T-strap design with cutouts along the sides. Colors include black, dark brown, tan, white, and light gray. Each insole displays the brand name 'DIANA VELVET'.

Fashion Flat Lay
A flat lay composition featuring a pink fuzzy handbag with leather accents, an open book with dried flowers on top, two brown ankle boots, a small eyeshadow palette, and a bottle of nail polish arranged on a white wooden surface with a soft pink blanket in the background.

Fashion Accessories Display
A product shot featuring three pointed-toe pumps in cream, light blue, and white, alongside a matching cream handbag with braided handle. The items are arranged on a split background of pastel blue and pink surfaces.

JANA Flat Shoes Collection
Three pairs of flat shoes displayed on a neutral background. The left shoe is gray suede with a matching bow. The center shoe features leopard print with a beige knotted bow. The right shoe is red suede with a large red bow. Each shoe has an insole label reading 'JANA'.

Heeled Shoes Display
Four pairs of women's high-heeled shoes arranged on a light blue background. The shoes vary in color (pink, gray, cream, black) and heel style (block heel, stiletto). No signage or storefront elements are visible.

Fashion Flat Lay with Boots and Accessories
A flat lay photo featuring two lace-up combat boots (one black, one taupe), a gray ribbed cardigan, sunglasses, silver chain necklace, hoop earrings, and a magazine titled 'Union' on white fabric background.

Diana Shoe Display
Interior view of a shoe store featuring multiple shelves displaying various sneakers and casual footwear in black, white, and beige tones. The wall features the brand logo 'D+ diana' with illuminated shelving units showcasing different styles including chunky soles and slip-ons.

Footwear Display in Retail Store
Interior shot of a shoe store featuring multiple shelves displaying various styles of boots and shoes, including platform heels, fur-lined boots, and chunky sneakers. Handbags are also visible on the top shelf. The setting is well-lit with modern lighting fixtures.

Shoe and Handbag Display
Glass display case filled with women's high-heeled sandals in various colors (beige, pink, black, blue) and handbags including woven straw bags with leather accents. A sign with Japanese text is visible in the background.

Hello Kitty Collection Display
A white shelving unit displays a variety of Hello Kitty themed footwear and accessories. On the top shelf, there is a white handbag with red lining featuring Hello Kitty charms and bows, alongside white platform sneakers with red accents and rhinestones. Below are pairs of pointed-toe flats in cream with gingham patterns, leopard print, and black polka dots, all adorned with Hello Kitty embellishments. A small clutch purse with a Hello Kitty face sits on the middle shelf.

Luxury Handbag and Shoe Display
Interior shot of a retail store showcasing luxury handbags, shoes, and accessories on white shelves. Visible items include tweed-style tote bags with bows, quilted clutches, glittery heels, flat shoes, and small leather pouches. A framed poster featuring a model is displayed on the top shelf.

Diana Shoe Store Interior
Interior of a Diana shoe store featuring multiple white display shelves with various shoes including heels, boots, and sandals. A woman in red shirt stands near the displays. Store signage is visible on ceiling. Floor has beige tiles and carpeted areas.

Shoe Display Rack
A retail shoe display featuring multiple shelves of women's footwear including pumps, heels, and sandals in colors like black, red, silver, beige, and brown. Some shoes have platform soles or slingback straps. A small sign is visible on the right side of one shelf.

Shoe Display Interior
Interior view of a shoe store featuring multiple shelves displaying sneakers and casual footwear in neutral tones. A vertical mirror reflects the aisle, showing a person walking by. To the left, a digital screen displays promotional text including 'upon' and Japanese characters. Shelves hold backpacks and shoes arranged neatly under bright lighting.

Hello Kitty Collection Display
A display of Hello Kitty themed fashion items including a handbag with tweed pattern and red lining, leopard print flats with Hello Kitty embellishments, and black houndstooth heels.

Sanrio x DIANA Store Display
Interior view of a shoe store featuring Sanrio character collaboration display with large pink bows, shelves showcasing shoes and handbags, and illuminated shelving units.

Black Heeled Shoes
A pair of black high-heeled shoes with a glossy finish and gold accents, photographed against a textured white wall.

Hello Kitty Leopard Heels Display
A pair of pointed-toe flats and a pair of heeled pumps featuring leopard print patterns with Hello Kitty face embellishments on the toe caps. The shoes have pink interiors and purple heel accents, displayed on a white surface.

Diana Shoe Store Interior
Interior of a shoe store named Diana, featuring multiple display shelves with various shoes and handbags. Staff members are visible attending to customers or organizing products. The store has bright lighting and a clean, modern design.

Hello Kitty Shoe Display
A brightly lit retail display featuring Hello Kitty themed footwear and accessories. The shelf includes pink sneakers, white flats with polka dots, red perforated heels, leopard print shoes, black pumps, a patterned handbag, and a small Hello Kitty plush figure next to a framed card.

Black High Heel Shoe
A hand holding a black high-heeled shoe with a pointed toe and stiletto heel against a light-colored carpeted floor.

Diana Shop Coupon Ad
A digital display in a shopping mall advertising a ¥2,000 coupon valid from December 15 to December 18. The ad is placed next to a shoe display with multiple pairs of sneakers on shelves. A fire extinguisher is visible nearby.

Diana Shoe Display
Interior shot of a shoe store featuring multiple shelves displaying various sneakers and casual shoes on black and wooden platforms. Brand signage 'DIANA' is visible above the display, along with product cards labeled 'D+ +diana'. The setting includes glass shelving units arranged in an organized retail environment.

Fashion Display Shelf
A glass display shelf in a store showcasing various fashion items including a blue quilted handbag with black accents, multiple pairs of sandals in different colors (navy, white, black), and a sign reading 'diana' on the bottom shelf.

Shoe Display in Shopping Mall
A well-lit shoe display featuring multiple shelves of white and beige boots, heels, and sandals arranged neatly on a modern shelving unit with gold accents. The setting appears to be inside a shopping mall or department store, with other shoppers visible in the background walking along a tiled corridor.

Diana Footwear Display
Interior shoe display featuring boots, sandals, and handbags on white shelves against a marble-patterned wall with 'DIANA' signage above.

Diana Shoe Store Interior Display
Interior view of a shoe store featuring multiple shelves displaying various sneakers and athletic footwear. The walls are illuminated with bright lighting, highlighting the products arranged neatly on white shelving units. A central display panel showcases shoes alongside branding elements including 'D+' and '+diana' logos. Backpacks are visible at the top corners of some sections. The floor is tiled in neutral tones, complemented by a textured rug underfoot.

Shoe Store Interior Display
Interior view of a shoe store featuring multiple shelves displaying various footwear including sneakers, boots, and casual shoes. A digital screen on the left shows promotional content with '5% OFF' text. Branding includes '+diana' visible on wall panels and product tags. Lighting is bright, highlighting merchandise arranged neatly across white shelving units.

Luxury Handbag and Shoe Display
A well-lit retail display featuring multiple shelves of designer handbags and high-heeled shoes. The top shelf showcases quilted and patterned totes in beige, blue, and white. Below are pairs of pointed-toe heels in metallic gold, black patent leather, and floral prints. Additional bags include a black satchel, cream dome bag, and red floral clutch with chain strap. Background shows mannequins dressed in ruffled gowns.

Handbag Display in Retail Store
Interior shot of a retail store showcasing an array of handbags on white shelving units with gold legs. Bags range from quilted to studded designs, featuring colors like black, beige, blue, and silver. A TV screen is visible in the background displaying 'MAMA'. The setting includes polished flooring and recessed lighting.

Diana Shoe Store Interior Display
Interior view of a shoe store featuring multiple shelves displaying various styles including boots, sneakers, and casual shoes. Brand signage 'D+ diana' is visible on the wall. Lighting highlights products against white shelving units with marble-like backsplash.

Luxury Handbag and Shoe Display
A retail display shelf showcasing a collection of quilted handbags with ruffled accents in pastel tones, paired with matching high-heeled shoes. The bags feature heart-shaped charms and floral patterns.

Shoe Display Case
Glass display case filled with various women's high heels and pumps in different colors, materials (leather, satin, sequins), and styles (strappy, pointed toe). Handbags are visible on top shelves. Store interior background includes racks of clothing.
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