em tmjd
The quality is far too poor for the price. The designer or producer appears to admire high-end brands, and they are poorly copying them.

Location: ミネ新宿 ルミネ, 2 2F, 3 Chome-38-1 Shinjuku, Shinjuku City, Tokyo 160-0022, Japan
Floor B1 · LUMINE EST Shinjuku
eimy istoire is a women's fashion brand by DOT ONE on the second floor of LUMINE Shinjuku LUMINE 2, relaunched as a flagship store in September 2025.
eimy istoire is a women's fashion brand by DOT ONE on the second floor of LUMINE Shinjuku LUMINE 2, relaunched as a flagship store in September 2025.
eimy istoire is a women's fashion brand operated by DOT ONE, with its flagship store on the second floor of LUMINE Shinjuku LUMINE 2. The store was relocated and relaunched in September 2025 as the brand approached its tenth anniversary, marking a new chapter in its rebranding. The LUMINE 2 location sits directly connected to JR Shinjuku Station, making it one of the most accessible fashion destinations in the area.Based on 17 Google reviews
em tmjd
The quality is far too poor for the price. The designer or producer appears to admire high-end brands, and they are poorly copying them.
maki
I visited the store recently, and the store manager helped me. The manager and all the staff were exceptionally beautiful and kind; I truly admired them. I had a wonderful shopping experience. Thank you so much!

eimy istoire

LUMINE EST Entrance
Exterior view of LUMINE EST shopping center entrance with large building facade featuring horizontal slats and signage displaying 'LUMINE EST' in blue letters. A billboard advertises NCT DREAM at the Lumine Est Shinjuku venue. Pedestrians walk near the entrance under an overhang, with construction fencing visible on the right side.

LUMINE EST Entrance
Photo of the exterior entrance to LUMINE EST, a shopping complex in Japan. Visible signage includes 'LUMINE EST' on the building facade and above the entrance. A pink promotional poster inside reads 'Welcome To LUMINE EST' with '5% OFF'. People are walking toward the entrance.

Cimy Sandwich Chef's cheering
Storefront of a sandwich shop with chalkboard menus displaying items like 'Kari Fawal Air Butter Sand', 'IchiGo to W Cream and Shofan Sand', and 'Cimy North Down'. A customer is browsing near the counter.

Sandwich Stand Interior
Interior view of a sandwich shop with wooden counter and display case. A chalkboard sign reads 'SANDWICH STAND' with a coffee cup icon. Staff visible behind glass.

NCT Dream Concert Announcement at Shinjuku Station
A busy street scene in front of a large building with 'SHINJUKU EST' signage. A prominent poster advertises an NCT DREAM concert featuring the group members and event details. The area is bustling with pedestrians, and construction barriers are visible on the right side.

Dessert Menu Display
A close-up of a printed menu board featuring dessert items, including an image and price of a vanilla papaya float (435 yen) and a chocolate milk tea (324 yen). The display includes a small illustration of the desserts and is placed on a wooden surface.

Odaiba Line Entrance (Nagatako)
Interior view of a train station entrance with ticket gates, signage indicating 'Odakyu Line Entrance (Nagatako)', and surrounding shops including one labeled 'MYLORD'. People are seen walking through the area.

Sandwich Shop Interior
A sandwich shop interior with a staff member preparing food, packaged sandwiches on display, and promotional posters.

Crowded indoor corridor with signage and people
A busy indoor walkway, likely in a train station or commercial area, filled with pedestrians walking in both directions. Overhead yellow banners advertise food items in Japanese. On the left, a digital screen displays an advertisement. A red sign advertises 'RESTAURANTS' with pricing starting at ¥780. People are wearing masks. The ceiling has fluorescent lighting.

NCT Dream Billboard at Shinjuku Station
A large billboard featuring NCT Dream is displayed on the facade of a building near Shinjuku Station in Tokyo. The image shows pedestrians walking by, with various shops and signs visible in the background.

LUMINE EST Shinjuku Station Entrance
A wide-angle view of the LUMINE EST building at Shinjuku Station in Tokyo, Japan. The facade features a large promotional banner for an NCT DREAM concert tour. Below, visible signage includes Starbucks and Japan Tax Refund Center. Pedestrians walk on the paved plaza in front.

Sandwich Stand by C'my Sandwich
A display case filled with packaged sandwiches and pastries, labeled 'SANDWICH STAND by C'my Sandwich' on the front. A sign indicates 'EAT IN' with an arrow pointing right. Posters and bags are visible in the background.

Shinjuku Station Area View
A sunny day view of Shinjuku Station area in Tokyo, Japan. The image shows the exterior of Shinjuku Station with its distinctive signage and surrounding buildings. People are walking on the sidewalk near the station entrance.

LUMINE EST Building Exterior
A street-level view of the LUMINE EST building in Japan, featuring a large promotional banner for an event titled 'ACT DREAM' with the date '2016 JANUARY - FEBRUARY'. The facade includes signage for Starbucks and other shops, with pedestrians walking nearby.

Cimy Sandwich Chef's Cheering
Interior view of a sandwich shop with customers ordering, white stools, and chalkboard menus on the wall.

Lumine Store Interior
Interior view of Lumine store showing customers browsing clothing racks and mannequins. Visible signage includes 'LUMINE EST' on pillars. Floor markings indicate directional arrows in Japanese characters.

LUMINE EST Building Exterior with NCT DREAM Billboard
A wide-angle shot of the LUMINE EST building facade on a sunny day. A large vertical banner featuring the K-pop group NCT DREAM is mounted prominently on the upper section of the building, displaying their name and the venue's branding below it. The ground level features an entrance canopy with signage for 'LUMINE EST' and adjacent businesses like Starbucks. Pedestrians are walking in front of the building, some carrying umbrellas or bags. Construction fencing is visible to the right side.

PUBLIC TOKYO WOMENS Shinjuku is a women's fashion boutique on the fourth floor o
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