Flora Notis JILL STUART is a flower-themed body care and fragrance boutique on the 4th floor of LUMINE EST Shinjuku.
Flora Notis JILL STUART at LUMINE EST Shinjuku is a lifestyle beauty boutique from the Jill Stuart group, operated under licence by Kosé. Originally launched in August 2018 with its first store at LUMINE EST Shinjuku, the brand sets itself apart from the main Jill Stuart Beauty line by proposing a lifestyle enveloped in the scent of flowers, with the Shinjuku store relocating and reopening on the 4th floor in September 2021.
The shop offers fragrance, body care, hand care, hair care, interior goods and dried flowers, with the concept of choosing products as one would choose a favourite bloom. The lineup spans 11 categories and more than 50 varieties, with popular items including eau de parfum, fragrant bath salts, hand creams and the seasonal Blue Hydrangea limited-edition charm collection. The interior, with dried-flower arrangements and soft colour tones, makes the store itself feel like a florist's atelier.
The store is at 3-38-1 Shinjuku, LUMINE EST Shinjuku 4F, open 11:00 to 20:00 with the LUMINE EST calendar. Directly connected to JR Shinjuku Station's east exit, it is a convenient stop for picking up gifts or fragrances for the home, and staff can help assemble coordinated sets across the body care and fragrance lines.