flower Rumineesutoshinjukuten at LUMINE EST Shinjuku

flower is a women's fashion brand with a boutique on the third floor of Lumine Est Shinjuku, known for its natural, girly aesthetic and its standing as the brand's largest vintage-clothing stockist in Tokyo.

flower is a women's apparel brand operated under the Pal group, with a store on the third floor of Lumine Est Shinjuku at 3-38-1 Shinjuku. The brand is known for a natural, girly aesthetic, offering feminine separates, dresses and accessories aimed at a youthful customer base.
The Shinjuku Lumine Est store is notable within the flower chain for carrying the largest selection of vintage clothing of any of the brand's Tokyo outlets, blending second-hand American and European pieces with the brand's own seasonal collections. This mix of new and preloved gives the shop a distinctive character among the mall's otherwise all-new fashion floors.
Trading hours run from 11:00 to 21:00, with a 10:30 start on weekends and public holidays, in line with Lumine Est Shinjuku's schedule. The store's direct connection to JR Shinjuku Station makes it a convenient stop for shoppers seeking accessible, feminine wardrobe pieces with a vintage twist.