FRAMe WORK Rumineshinjuku at LUMINE Shinjuku 1

FRAMe WORK is a Japanese ladies fashion brand operated by Becute, with a branch on the third floor of LUMINE Shinjuku.

FRAMe WORK is a Japanese ladies fashion brand operated by Becute, with a branch on the third floor of LUMINE Shinjuku, the shopping complex sitting directly above JR Shinjuku Station. The store occupies LUMINE 1, one of the twin towers that make up the complex at Nishi-Shinjuku, placing it in the heart of Tokyo's busiest transport hub. It is a familiar stop for commuters and travellers seeking contemporary wardrobe staples without leaving the station concourse.
The label specialises in elegant everyday womenswear, built around quality linen and cloth items offered under a reuse concept, alongside seasonal collections including the newer OUT OF FRAMe line launched in October 2023. Shoppers will find tailored blouses, skirts and relaxed separates designed to mix across seasons, with a staffed counter that participates in the LUMINE tax exemption scheme for visitors spending over 5,000 yen.
The store is open daily from 11:00 to 21:00, matching the standard LUMINE Shinjuku trading hours, and sits just outside the JR lines at Shinjuku Station. LUMINE 1 also runs late for restaurants and the book shop until 23:00, though fashion floors close at 21:00, so aim to visit before the evening rush for the most attentive service.