H & F BELX at LUMINE Shinjuku 1

H and F BELX's Lumine Shinjuku store is a specialist rooibos tea and caffeine-free beverage boutique in the Lumine 1 basement.

H and F BELX's Lumine Shinjuku store is a specialist rooibos tea and caffeine-free beverage boutique in the Lumine 1 basement. The brand is Japan's dedicated rooibos tea retailer, operating sampling-style counters where customers can taste before purchasing. Its Lumine Shinjuku branch brings the full range of caffeine-free teas and decaf coffees to one of Tokyo's busiest commuter hubs.
The counter stocks rooibos teas, grain teas and decaffeinated coffee, with staff guiding visitors through tasting flights. Customers can sample different blends before buying, an approach that sets BELX apart from conventional tea shops. Seasonal blends and gift sets are introduced throughout the year, with rooibos varieties sourced directly from South African producers.
The store is located on the B2 floor of Lumine 1, directly connected to Shinjuku Station's south exit. Opening hours run from 11am to 9pm daily, in line with the wider Lumine complex. Tax-free shopping is available for overseas visitors, and staff can advise on brewing methods for first-time rooibos drinkers.