IENA at LUMINE Shinjuku 1

IENA is a women's fashion brand with a Parisian-inspired aesthetic, located in LUMINE Shinjuku LUMINE 1.

IENA is a women's fashion brand with a Parisian-inspired aesthetic, with a store in LUMINE Shinjuku LUMINE 1. The brand is known for its sophisticated, feminine styling that blends French wardrobe classics with a modern Japanese sensibility. Its counter sits on the third floor of the LUMINE complex, directly above JR Shinjuku Station's south exit.

IENA's collections focus on elegant everyday pieces, including tailored coats, blouses, skirts and accessories that emphasise fine fabrics and refined silhouettes. The brand operates a sub-label, IENA LA BOUCLE, which explores a more casual, layered look, and the Shinjuku store often carries pieces from both lines. The aesthetic appeals to women seeking timeless, well-made clothing rather than fast-moving trends.

LUMINE Shinjuku LUMINE 1 is open from 11:00am to 9:00pm, and the IENA counter follows these hours. The shop's direct station connection makes it convenient for commuters and visiting shoppers. Tax-free shopping is available for overseas visitors, and the LUMINE card offers additional savings during seasonal campaigns. The store accepts reservations for popular items through its online shop.