Jouete at LUMINE Shinjuku 1

Jouete fashion jewellery brand on Lumine Shinjuku 3F, offering trend-led K10 and silver pieces.

Jouete is a Japanese fashion jewellery brand on the 3rd floor of Lumine Shinjuku at 1 Chome-1-5 Nishishinjuku, part of the ete group. The label offers trend-led jewellery for women who actively pursue fashion while staying true to their own style, with pieces in platinum, K18 and K10 gold. The Shinjuku branch moved and reopened in February 2025 with a refreshed interior, and sits inside the Lumine complex directly connected to JR Shinjuku Station.

The boutique stocks the full Jouete range including four-finger rings, ear cuffs and zirconia pieces at price points from around 14,300 yen, with tax-free shopping available for overseas visitors. Opening hours run 11:00 to 21:00 daily. Its location on the 3rd floor of Lumine 1 places it among other accessories boutiques. It suits shoppers wanting personal, stackable jewellery with a contemporary feel.

Browse the 3rd floor for the latest K10 rings and ear cuffs, and let the staff help you build a layered look. Jouete is a reliable stop for modern, wearable jewellery.
Official: https://www.jouete.com
Instagram: @joueteofficial