jouetie at LUMINE EST Shinjuku

jouetie is a women's fashion brand at LUMINE EST Shinjuku, operated by Mark Styler, mixing street, vintage, rock and romantic styles for ageless fashion.

jouetie is a women's fashion brand operated by Mark Styler, with a boutique in LUMINE EST Shinjuku that was renewed and reopened on 7 March 2024. Founded in 2011, the brand is known for its distinctive approach of mixing street style with vintage, rock, mode and romantic tastes, creating styling that defies easy categorisation and appeals to women seeking fashion with a playful, individual spirit.

The collections offer one-of-a-kind pieces that blend various aesthetic influences, designed for women who enjoy fashion that transcends age boundaries and embraces a higher level of styling. jouetie's presence in LUMINE EST Shinjuku places it alongside other leading contemporary brands, with the store also hosting popup collaborations such as the POSTOKYO souvenir shop concept that brings travel-inspired items to the Shinjuku location.

The boutique is located within LUMINE EST Shinjuku at 3-38-1 Shinjuku, directly connected to Shinjuku Station's east exit. Opening hours are typically 11:00 to 21:00 on weekdays and 10:30 to 21:00 on weekends and public holidays, with the recent renewal offering an updated retail environment for the brand's latest collections.