lilLilly at LUMINE EST Shinjuku

lilLilly LUMINE EST Shinjuku is a branch of the Japanese girly-edge fashion brand lilLilly, operated by Evsree on the second floor of LUMINE EST Shinjuku.

lilLilly LUMINE EST Shinjuku is a branch of the Japanese girly-edge fashion brand lilLilly, operated by Evsree on the second floor of LUMINE EST Shinjuku. The brand's flagship Tokyo store sits on the first floor of the same complex, while the LUMINE EST branch extends the brand's presence across Shinjuku Station's east side. LUMINE EST Shinjuku is the complex directly above JR Shinjuku Station's east exit, marking its twentieth anniversary in 2026.
The brand is aimed at stylish young women seeking edgy girly style, mixing sweet silhouettes with sharper detailing across dresses, knitwear, blouses and accessories. Seasonal collections include the brand's characteristically feminine prints, ruffle trims and softer colour palettes, balanced with leather-look separates and statement outerwear. The LUMINE EST branch participates in the regular LUMINE Card 10 per cent off campaigns that run several times a year, drawing dedicated queues of regulars.
The store trades 11:00 to 21:00 on weekdays and 10:30 to 21:00 on weekends and public holidays, matching LUMINE EST Shinjuku's standard hours. The branch is a one-minute walk from JR Shinjuku Station's east exit and sits close to Seibu Shinjuku Station, making it an easy pairing with other fashion stops in the eastern Shinjuku district.