MILKFED. at LUMINE EST Shinjuku

Japanese womenswear label MILKFED. on Lumine Est Shinjuku 3F, blending elegant and girly basics.

MILKFED. is a Japanese womenswear label on the 3rd floor of Lumine Est Shinjuku at 3 Chome-38-1, built on the concept of elegant and casual. The brand adds a girly touch to everyday basic items, and the Shinjuku branch has been a fixture since its grand opening in September 2016 after a successful pop-up. It sits inside Lumine Est, directly above JR Shinjuku Station's east exit.

The boutique stocks the full MILKFED. range alongside Shinjuku-store-exclusive items, such as the Peanuts collaboration featuring a Snoopy cupcake and cherry print, with tax-free shopping available for overseas visitors. Opening hours run 11:00 to 21:00 on weekdays and 10:30 to 21:00 on weekends and holidays. It suits young women wanting cute, wearable everyday pieces.

Visit the 3rd floor for the latest seasonal pieces and any Shinjuku-exclusive collaborations. MILKFED. is a charming stop for girly, elegant fashion.
Official: https://milkfed.jp/