NARUMIYA HAPPY PARK at LUMINE EST Shinjuku

NARUMIYA HAPPY PARK is the first flagship store for Narumiya Characters, opened on the third floor of LUMINE EST Shinjuku in September 2025.

NARUMIYA HAPPY PARK is the first flagship store dedicated to Narumiya Characters, opened on the third floor of LUMINE EST Shinjuku in September 2025. The shop represents a new retail concept from Narumiya International, a company best known for its premium childrenswear, focusing exclusively on character intellectual property.

The store brings together popular Narumiya characters including Nakamura-kun and Berie-chan, offering apparel, room wear, stationery and lifestyle goods in adult free sizes. The concept marks the brand's first permanent character goods shop, tapping into the nostalgia of fans who grew up with its characters.

LUMINE EST Shinjuku is directly connected to Shinjuku Station's east exit and operates from 11:00 to 21:00. The third floor location places it among other fashion and lifestyle boutiques, making it a convenient stop within a broader shopping trip.