one after another NICE CLAUP at LUMINE EST Shinjuku

one after another NICE CLAUP is a youth-oriented women's fashion brand with a store on the third floor of Lumine Est Shinjuku, offering trend-led separates designed around the idea of finding what girls want right now.

one after another NICE CLAUP is a women's apparel label operated by Nice Claup Co., Ltd., a Tokyo-based fashion company running multiple brands including OLIVE des OLIVE and Belle Charme. The brand's Lumine Est Shinjuku store sits on the third floor of the station-connected mall at 3-38-1 Shinjuku, targeting a young female customer seeking affordable, of-the-moment pieces.
The shop presents seasonal collections of dresses, knits, blouses, skirts and trousers, with an emphasis on identifying and delivering the items that are trending each season. The store was refurbished in 2024 with a new skeleton-style interior, and the brand positions itself as a destination where the season's most-wanted pieces can always be found.
Lumine Est Shinjuku is open from 11:00 to 21:30 on weekdays and from 10:30 on weekends and public holidays. The brand's online shop also offers click-and-collect, allowing customers to reserve items at the Shinjuku store for try-on and pickup.