PAGEBOY ルミネエスト at LUMINE EST Shinjuku

PAGEBOY is a high-casual fashion brand at LUMINE EST Shinjuku, operated by Adastria, offering trend and basic pieces in well-balanced real clothes.

PAGEBOY is a high-casual fashion brand operated by Adastria, with a boutique on the third floor of LUMINE EST Shinjuku. The brand defines itself as a "special regular brand," creating well-balanced real clothing that blends current trends with basic essentials, designed for customers seeking everyday pieces that feel fresh and considered.

The collections include women's apparel and accessories, with a focus on versatile styling that moves easily between casual and more polished looks. PAGEBOY's positioning within the Adastria group places it alongside other well-known brands such as Lowrys Farm and Global Work, offering coordinated pieces that can be mixed and matched across the group's portfolio for a complete wardrobe.

The boutique is located on the third floor of LUMINE EST Shinjuku at 3-38-1 Shinjuku, directly connected to Shinjuku Station's east exit. Opening hours are 11:00 to 21:00 on weekdays and 10:30 to 21:00 on weekends and public holidays, though visitors should check the LUMINE website for any temporary changes to operating hours.