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Pensta at LUMINE EST Shinjuku

Location: 3 Chome-38-1 Shinjuku, Shinjuku City, Tokyo 160-0022, Japan

Floor B1 · LUMINE EST Shinjuku

Pensta Lumine EST Shinjuku is a character merchandise shop on the B1 floor of Lumine EST Shinjuku, dedicated entirely to Suica the penguin, JR East's beloved IC card mascot.

Pensta Lumine EST Shinjuku is a character merchandise shop on the B1 floor of Lumine EST Shinjuku, dedicated entirely to Suica the penguin, JR East's beloved IC card mascot.

Pensta Lumine EST Shinjuku is a character goods store operated by JR East Cross Station, located on the B1 floor of Lumine EST Shinjuku at 3-38-1 Shinjuku. The shop opened on 7 March 2024 as the second Pensta location in Japan, and it is entirely themed around the Suica penguin, the beloved mascot of JR East's Suica IC transit card designed by illustrator Chiharu Sakazaki.

The store carries over 300 items of Suica penguin merchandise, including keychains, plush toys, apparel, stationery and Tokyo souvenirs, many of which are exclusive to the Shinjuku location. The shop interior is inspired by colourful Japanese railway route maps, creating a playful atmosphere that appeals to both railway enthusiasts and fans of kawaii culture, and a penguin statue greets visitors at the entrance.

Opening hours are 11:00 to 21:00 on weekdays and 10:30 to 21:00 on weekends and holidays. The store is approximately one minute on foot from Shinjuku Station on the JR lines, and tax-free shopping is available for international visitors, making it a popular stop for tourists seeking uniquely Japanese souvenirs tied to the country's railway culture.
+81 3-6380-1134
3 Chome-38-1 Shinjuku, Shinjuku City, Tokyo 160-0022, Japan
Floor B1 · LUMINE EST Shinjuku

Operating Hours

Closed - Opens Tomorrow
Opens tomorrow at 11 am
Monday
11 am–9 pm
Tuesday
11 am–9 pm
Wednesday
11 am–9 pm
Thursday
11 am–9 pm
Friday
11 am–9 pm
Saturday(Today)
10:30 am–9 pm
Sunday
10:30 am–9 pm

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