RULEZ by RAWDRIP at LUMINE EST Shinjuku

RULEZ by RAWDRIP is a streetwear-influenced select shop on the sixth floor of Lumine Est Shinjuku, focusing on imported American brands and high-sensitivity contemporary labels.

RULEZ by RAWDRIP is a select shop operated by RAWDRIP, a Tokyo-based retailer founded in Machida and now with stores in Harajuku and Shinjuku. The Lumine Est Shinjuku branch sits on the sixth floor of the station-connected mall at 3-38-1 Shinjuku, catering to a streetwear-savvy clientele.
The shop specialises in imported American brands and high-sensitivity labels, carrying a rotating selection of apparel, accessories and footwear that reflects US street culture and workwear influences. The edit leans towards graphic-heavy, logo-driven pieces and casual silhouettes, with a focus on items that are difficult to find elsewhere in Tokyo.
Lumine Est Shinjuku is open from 11:00 to 21:30 on weekdays and from 10:30 on weekends and public holidays. The mall is directly connected to JR Shinjuku Station's east exit, making the shop a straightforward stop for those browsing the district's many youth-fashion outlets.