SELVE at LUMINE EST Shinjuku

SELVE is a makeup brand boutique on the basement first floor of Lumine EST Shinjuku, built around a self-love and self-produce concept.

SELVE is a makeup brand boutique on the basement first floor of Lumine EST Shinjuku, built around a self-love and self-produce concept. The brand offers a wide colour range across base and colour items, encouraging customers to build their own look.
The counter stocks foundations, lip colours, eye palettes and cheek products, with testers and guidance from beauty advisers to help mix and match shades. Seasonal colour stories and limited-edition collaborations appear regularly on the shelves.
Lumine EST Shinjuku is directly connected to JR Shinjuku Station's Central East Exit. Store hours are 11am to 9pm on weekdays and from 10.30am on weekends and public holidays, making it an easy stop for commuters heading home.