VIS (ビス) at LUMINE EST Shinjuku

VIS is a women''s fashion brand on the 3rd floor of Lumine Est Shinjuku, offering fresh, comfortable clothing designed to support confident everyday styling.

VIS is a women's fashion brand operated under the JUN group, with its Shinjuku store located on the 3rd floor of Lumine Est Shinjuku at 3-38-1 Shinjuku. The store was renovated and reopened in March 2025, reflecting the brand's ongoing evolution within the competitive Lumine Est fashion lineup, which also includes CECIL McBEE and DOUBLE NAME on the same floor.

The brand operates under the concept of cheer up LADY, creating clothing that blends fresh femininity with a cool edge, designed to give women confidence and comfort across various daily scenes. Collections include dresses, knitwear, tailored separates and loungewear, with the related ViS brand Bisage offering roomwear and relaxed pieces.

The store operates from 11:00 to 21:00 on weekdays and from 10:30 to 21:00 on weekends and holidays. Its location within Lumine Est, directly connected to JR Shinjuku Station East Exit, places it at the centre of one of Tokyo's most visited fashion destinations.