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journal standard luxe & life is a curated select shop by Baycrews Group, on the fifth floor of LUMINE Shinjuku 1 above JR Shinjuku Station.

RULEZ by RAWDRIP is a streetwear-influenced select shop on the sixth floor of Lumine Est Shinjuku, focusing on imported American brands and high-sensitivity contemporary labels.

auca is a stainless steel accessory brand at LUMINE EST Shinjuku, offering Japan's largest physical selection of durable, tarnish-resistant jewellery at accessible prices.

Samantha Thavasa Petit Choice on the fourth floor of Lumine EST Shinjuku is a bags and accessories boutique aimed at younger women.

HARUTA is a long-established Japanese shoe brand known for school shoes and loafers, with a ladies-focused store on the fourth floor of LUMINE Est Shinjuku.

conte 新宿店 is the Shinjuku boutique of the United Arrows women's label conte, directed by actress Emi Henmi and opene

NO ID. is a menswear label themed around "cool and sexy sound," with a boutique on an upper floor of Lumine EST Shinjuku.

flower is a women's fashion brand with a boutique on the third floor of Lumine Est Shinjuku, known for its natural, girly aesthetic and its standing as the brand's largest vintage-clothing stockist in Tokyo.

enherb is a Suntory group herb specialist shop at LUMINE Shinjuku, offering herb teas, essential oils and herb-based cosmetics.

lilLilly LUMINE EST Shinjuku is a branch of the Japanese girly-edge fashion brand lilLilly, operated by Evsree on the second floor of LUMINE EST Shinjuku.

Majestic Legon's real-clothes line for women on Lumine Est Shinjuku 2F, blending trend and femininity.

COTOMONO MARCHE LUMINE Est Shinjuku is a select shop for craft jewellery and handmade accessories, bringing together rotating makers from across Japan in the LUMINE Est mall.