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Isuzu is a long-standing yakitori and motsuyaki stall in Shinjuku Omoide Yokocho, the narrow lane of wartime-era eateries west of the station.

French boulangerie on Isetan Shinjuku B1F, known for long-fermented sourdough breads and croissants.

Gelato Pique is a Japanese loungewear and roomwear brand with a boutique in LUMINE Shinjuku, known for its wearable dessert concept of soft, comfortable loungewear.

Fuji no ya is a Japanese sweets (wagashi) shop in Shinjuku offering traditional confections crafted to reflect the changing seasons.

Henri Charpentier is a French confectioner founded in Ashiya in 1969, with multiple Shinjuku counters at Isetan and Takashimaya.

Renowned natural shaved-ice shop inside ThePARK on Lumine Est Shinjuku 8F, a summer favourite.

Ichifuji is a long-standing yakitori and motsuyaki bar in Shinjuku's Omoide Yokocho, run by the same family for sixty years and known for its diced fresh tuna and grilled tuna marinade alongside grilled skewers and offal stew.

MARQUISE is a fashion accessories shop on the 2nd floor of Lumine Est Shinjuku, themed around relaxed, character-filled hair and fashion goods.

Ginza Kimuraya Sohonten is the historic bakery that invented anpan in 1869, with a counter at Isetan Shinjuku's basement food hall.

Fairycake Fair is a bakery specialising in cupcakes and biscuits, located on the B2F of Lumine 1 Shinjuku, baking fresh daily since opening in September 2023.

Hisago is a long-standing motsuyaki restaurant in Omoide Yokocho, the narrow alleyway near the west exit of Shinjuku Station specialising in charcoal-grilled offal.

Basement curry and dining bar in east Shinjuku serving spice-led Japanese curry plates, snacks and a long drinks list.